By Emma Sturgis
When it comes to selling a house, online marketing is more important now than ever before. Today, buyers normally check online listings before doing anything else, while sellers want a high price in return. An enticing listing is the key to a seller's success. Here are five tips to listing your home.
Amp Up the Resale Value
If you want a higher price for your home, the best way to do that is to make some improvements. Make renovations where it is needed and repair appliances that need to be fixed. Give the house a nice paint job, or change the landscape to make it more aesthetically pleasing.
Have Beautiful Photography of Your Home
The more photographs a house has, the more views it will gain. Potential buyers prefer to have a thorough sense of what the house is like before they buy it. Use a high quality camera or hire a photographer to take some professional shots of the place. It's a good idea to make sure the house actually looks good before taking these photos. Do a thorough cleaning of the house, including wiping down the walls, the floors, the carpets and the appliances. When taking the photos, make sure to have decent lighting and angles. Capture an image of every room so that the buyers are not in the dark about what to expect.
Write an Interesting Description
Many real estate listing sites give the seller the option to describe the house that is being listed. This is an opportunity to pique the interest of potential buyers. If you aren't much of a marketer yourself, hire a REALTOR® to help advertise your home.
Price Fairly
First, find out how much the house is actually worth. There are online calculators and tools that can estimate the price range of a house. Also compare your home to other houses in the neighborhood. Give it a high enough price to be competitive, but don't overprice it and scare off potential buyers.
Explore Your Options
There are various real estate resources, like websites similar to Exit Trinity Realty, which sellers and buyers use to educate themselves on realty. Check out the different websites yourself or find an article that compares the different sites, and empower yourself with knowledge. These can be useful for finding listing prices in the area you’re looking to buy or sell in.
If this leaves you feeling like a fish out of water, it’s because the average citizen is not educated, or experienced, or have accumulated the know-how for seeing the property with a fresh set of eyes, seeing the house like most buyers will, selecting the “right” photos, and drafting remarks that are a hot-button with buyers. When you hire a professional who every day crafts his/her skills you will garner a higher dollar and experience less stress. As an analogy, when you’re sick you can get information online but it’s nothing like going to a doctor.
Real estate aerial photography and videography will be best for exterior shots. Use a steady cam rig to create beautiful smooth interior videos. You might even consider the Go Pro Karma, a solution for aerial photography and stable ground video. There are a ton of solutions out there so make sure you research what you want to do and how versatile your equipment will be. Your equipment is only a tool but make sure your creativity shines!
Real estate aerial videography and ground videography are going to the standard in real estate production and marketing. You and your equipment will need to keep up with the ever growing technology. Make sure you use an FAA commercial remote pilot.