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What has been rumored for weeks has now been picked up by most of the mainstream financial media this afternoon. It is now widely reported that Zillow Inc. (NASDAQ: Z) is in discussions to acquire rival Trulia Inc (NYSE: TRLA). As of 3 p.m. EST Thursday, the combined market cap of the two firms is more than $7.85 billion after both stocks rose sharply  - Trulia rising...