The Best Pinterest Group Boards for Real Estate Agents

Posted on Aug 25 2016 - 12:19pm by Bill Gassett

pinterest group boards

If you are a real estate agent who has a blog and are not using Pinterest as part of your social media marketing strategy then you are missing the boat! If you ask most real estate bloggers who have adapted Pinterest as one of their social networks, more than likely you'll hear rave reviews of just how good the traffic can be. One of the unique things about Pinterest is the length of time in which something that is shared can drive traffic. When you share something on Facebook, Twitter, LinkedIn or any other social site there is usually a good rush of interaction over the first few days and then your exposure quickly dies down. This is not the case with Pinterest - in fact, it's quite the opposite!

Pinterest is the number one source of social media traffic to Massachusetts Real Estate Exposure, my combination blog/real estate site. One of the reasons for this is the "shelf life" of the pins you share. Pinterest sharing is an endless cycle that continues to generate more traffic when the content is exceptional. Outstanding real estate content on Pinterest can be shared for months and months even years.

There are a number of ways to ensure that Pinterest will become an important place for real estate social media exposure. The first piece of advice is to be sure that your mindset is not on your real estate listings. I see this mistake all the time from real estate agents. Very few people are going to share them unless you are marketing a luxurious mansion. Instead, show off your knowledge as an agent.

Here are some quick tips to make Pinterest work for you as a REALTOR®:

  • Like any other social network make sure what you are sharing is quality content.
  • The most shared pins are those that are "tall" and not squares. Pay careful attention to this.
  • Reciprocate with others. Social media is not just about sharing your own content. The best social media marketers readily share other people's content.
  • Don't just share real estate content. Make sure your boards are well rounded with other appealing content. In fact, you can check out my Pinterest profile to see how my boards are constructed.
  • Make listings a small part of your focus. Most people couldn't care less about the 3 bedroom ranch you just listed. Unless the property is a glamorous luxury home it won't get pinned.
  • Apply for "Rich Pins". This adds html mark-up to your pins that make them stand out from others.
  • Join the best real estate group boards!

Related: Why Clicking 'Publish' Isn't Enough for a Successful Real Estate Content Strategy

Why Join Group Boards?

Once you have gotten your feet wet on Pinterest it will be time to really ramp up your exposure. There is no better way of doing this than by joining some of the top Pinterest real estate group boards. Group boards allow anyone who has been invited to collaborate together. They typically have rules that must be followed in order to keep the board on topic and focused.

The beauty of group boards is they typically have a massive following, far more than an individual would have. Why does this matter? The keyword here is, again, EXPOSURE. When you share your best content to group boards it gets seen by far more people. The opportunity to have your content shared by a focused group of people, like real estate professionals, goes up exponentially. This creates opportunities for you to grow your following very quickly. If you share something interesting on a group board many of the people looking at it could end up following you.

What Are The Real Estate Groups to Join?

So what are the best Pinterest group board for Realtors® to join? Below are some of the largest and most active real estate boards found on Pinterest.

  • Pinterest Real Estate Group Board - This is one of the largest real estate boards found on Pinterest with just under 12,000 followers and 300 members. This board encompasses a variety of real estate topics from general sales advice, financing, staging, home improvement, marketing, technology and social media. Invited members are highly influential in the real estate industry and often are seen in other social networks. There are some strict rules including not being allowed to pin listings, market reports, news or local information. There are over 7,100 pins!
  • Real Estate/Home Improvement/Realtor® Advice - This board is similar to the above mentioned board and has many of the same rules that need to be followed. There are currently 8,300 followers and 102 members. There are 2,400+ pins.
  • Real Estate/Mortgage/Social Media - This is an up-and-coming board that is just starting to grow in size and stature. There are just under 7,000 followers with only 15 active posting members. Let's get this one growing people! There are 700+ pins.
  • Buying a home and mortgage advice - This is another excellent group board not only for real estate agents, but mortgage professionals as well. Much of the content focuses on home buying along with finance and mortgage topics. The board is quite large with just under 16,000 followers and 140 members. There are 1,600 pins.

If you have not added Pinterest group boards to your social media arsenal, I would highly recommend you do so. By joining these boards, your content will be exposed to a large, active group of people currently using Pinterest as part of their real estate content marketing strategy. You can join these real estate boards by emailing the respective owners. This information can be found by visiting the boards. Just remember to make sure you are respectful of the group board rules!

Other Pinterest Resources Worth a Look

Use these additional resources to learn how to use Pinterest well as a real estate agent. Once you have some of the ground rules down for Pinterest, you will find it a fantastic place for drawing web visitors back to your blog or website. Best of luck on your Pinterest journey!

Bill Gassett is a nationally recognized real estate leader who has been helping people move in and out of the Metrowest Massachusetts area for the past 29+years. He has been one of the top RE/MAX REALTORS® in New England for the past decade. In 2015, he was the number 5 RE/MAX agent in Massachusetts. Connect with him on Google+.

13 Comments so far. Feel free to join this conversation.

  1. Dave Keys August 25, 2016 at 1:34 pm - Reply

    Just when you thought you’d seen the edge of the real estate digital marketing sphere, Bill Gassett blows the lid off the limits of what is available to agents in their digital marketing and SEO efforts.

  2. Bill Gassett August 25, 2016 at 4:26 pm - Reply

    Dave thanks for the compliments. Pinterest is definitely an untapped resource for real estate agents. I don’t think most understand the concept behind it. Far too many agents think Pinterest is about recipes and pocketbooks – far from it!

    Anyone who makes an effort at Pinterest will see it become a highly leveraged traffic source for their real estate site.

  3. Holly Jean August 26, 2016 at 5:39 am - Reply

    I love Pinterest as a user, and have started using it in my business. I have boards created directing people to my blog and my listings, but haven’t touched the surface on creating or joining groups. Thanks for the tips, Bill!

  4. Bill Gassett August 27, 2016 at 6:17 pm - Reply

    Holly – make sure you have a look at the boards I mention in the article and request to join. They are the best way for a real estate agent to get more exposure.

    • Lorraine October 21, 2016 at 1:08 am - Reply

      Hi Bill, are the Pinterest group boards listed here only limited to real estate agents? We have some helpful tips and articles for home buyers, sellers and real estate agents. Would love to participate and be part of the group!

  5. Ryan Huggins August 28, 2016 at 12:06 am - Reply

    Great article Bill. Bookmarking it for detailed review and implementation.

  6. Joan W. Bornstein September 15, 2016 at 11:41 pm - Reply

    This was a great article, with really good information.

  7. Mary Williams September 16, 2016 at 12:11 pm - Reply

    Thank you for an informative, succinct boot in the butt! It’s so easy to roll along at a comfortable pace, forgetting how effective a small effort can be…like using and sharing the Pin. Lots of outstanding advice. Now to move on it!

  8. Charlotte September 26, 2016 at 1:33 pm - Reply

    Great article! Is there a difference between asking to join a board and “following” it? Thanks!

  9. Brett Cairns October 26, 2016 at 5:46 pm - Reply

    Thanks for the great tips Bill. I have not used Pinterest before and will give it a try. The boards sound similar in concept to the communities on google plus

  10. Agency May 6, 2019 at 4:44 am - Reply

    Real estate bloggers and agencies should have at least 5-6 social media channels for appropriate collaboration with their audience. In fact, 18% of all real estate agents forget about various strata of society who can bring them income – students, elderly, VIP teenagers. Among all of them, there’re more than 65% of those who can afford a separate living place.

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