When trying to drive traffic to your website or blog, it makes sense to work hard on the things that will benefit your site and your business the most. You write interesting, informative blogs, provide reliable information and do your best to give insight into real estate in a way that serves your readers. With all the effort you put in, it may seem like a weird idea...
Single homebuyers have a tougher time than most affording a house—and a new report shows single women have it harder than single men. A joint report by PropertyShark and RENTCafé reveals housing in 23 of the nation's top 50 metropolitan areas is out of reach for single women, while housing in 14 areas is out of reach for single men. Austin, Texas; Boston, Mass.;...
Every industry has increased their mobile efforts with 71 percent of marketers declaring mobile marketing to be essential to their business. Real estate agencies can make great use of mobile marketing to bring in new leads and to maintain customer loyalty. Tools such as text messaging, mobile apps, social media, video, and online reviews are all accessed on buyers’...
In the following interview, Robert Slack, broker/owner of Robert Slack Fine Homes in Ocala, Fla., discusses his journey from broke used car salesman to booming real estate broker, with a boost from online leads.
Region Served: Florida
Number of Offices: 1
Number of Agents: 56
You've been in real estate now for five years at a point in your life when some...
Eight years after the housing bubble, homebuyers are still exercising caution. This is particularly seen in the luxury real estate market, which ended 2016 on a slow note. A combination of oversupply and rising housing costs in cities like San Francisco and New York left buyers feeling choked out. Will the market improve in 2017? Experts have mixed feelings. "We...
By Kara Masterson You're exploring life as a new employee in a city of which you know little. The last thing you want to do is blindly choose a house out of necessity. Here are four tips that can help you in your quest to find the perfect new home in your new city. Understand Your Personality and Desires Your personal characteristics, for the most part, remain the...
By Caroline Davis Reaching thousands of people with a single post, sharing property information, and geo-targeting potential clients with paid ads are all benefits of using social platforms for your real estate business. When using any platform, however, there are specific steps you can take to optimize your efforts, especially when posting photos or updates. Luckily,...
By Brad Walker, CEO and Co-founder of Income& A great deal of the wealth of the top one percent of Americans is built on real estate. Aside from owning your home, it used to be that only the wealthy and well-connected were investing in real estate. Unless you knew the right people and were willing to put up a big chunk of money, there were relatively few methods...
Knowing what the law says about disclosure is an important part of the real estate sales process. You need to be aware of what you are expected to disclose to potential buyers, both to avoid breaking any laws and to help you better plan your sales process. Of course as a real estate agent you want to present the best points of the home you're marketing to fetch the...
Are you sitting down? We need to share something—a harsh truth that (we promise!) you'll be all the better for realizing. You're doing Facebook wrong. Huh? You read that right. If you're a real estate professional using Facebook to market your services, you've probably erred when it comes to communicating with your social media sphere at one time or another. We're...
