Are you sitting down? We need to share something—a harsh truth that (we promise!) you'll be all the better for realizing. You're doing Facebook wrong. Huh? You read that right. If you're a real estate professional using Facebook to market your services, you've probably erred when it comes to communicating with your social media sphere at one time or another. We're...
Selling a home in a flood-prone neighborhood is a challenge for novice and experienced REALTORS® alike. Even regions considered low risk for weather-related floods can experience ruptured water lines, clogged storm drains and more. The added threat of severe storms and designated flood zones make the highly complicated process of selling a home even more challenging. Understand...
By Ryan Tyson A world of difference lies between a good listing agent and a bad listing agent. Unfortunately, for first-time home sellers, determining the difference can be difficult. You might have to interview several real estate agents before you find someone who works for you, so be sure you're asking the right questions before you start. No References You should...
With the many different projects reported annually in Remodeling Magazine’s Cost vs. Value Report, not much has changed from last year...and that's not a bad thing. The 29 projects found on this year’s report paid back an average of 64.3 cents on the dollar in resale value. Looking at the 24 most tracked projects (projects consistently tracked for the last...
In the following interview, Thomas and Danielle Devor, owners, Devor Real Estate Associates – A.Z. & Associates Real Estate in Glendale, Ariz., discuss cultivating referrals in a new market, generating online leads, and growing smart. I understand you're an up-and-coming force in Arizona; however, you're originally from California. When and why did you move...
Social media is no longer an offshoot of a real estate marketing strategy. It's a full-fledged, proven business-builder, carving paths to fresh crops of leads online with every share. Finding time to make the effort? That's a whole 'nother story. According to a new survey by RISMedia, the majority of real estate professionals (57 percent) say social media is a "time...
The new year is upon us and with it comes new factors which can and will affect real estate throughout the year. Here, New York Power Broker Louise Phillips Forbes of Halstead Property makes her predictions for what real estate will look like on a national scale in 2017, and how you can make the most of it. Keep an eye on the following: 1. Increased interest rates...
Editor's Note: This post was originally published on December 29, 2016. Housecall continues to share this piece due to ongoing requests and reader interest. So you've decided to put your home on the market. Congratulations! Hopefully, you've brought a rockin' REALTOR® on board to help you list your spot, and together you've done your due diligence on what to ask...
In the following interview, Jolie Powell, broker/owner of Jolie Powell Realty in Port Jefferson, N.Y.., discusses the power of social media and why consistency—and trust—are essential in real estate.
Region Served: North Shore, Long Island, N.Y.
Facebook: @JoliePowellRealty
Why is social media marketing critical to your boutique brokerage?
I...
New York billionaire Donald Trump, President-elect of the United States, made his early fortune in the real estate sector. Business analysts who have been covering Trump for decades often mention that his business acumen is not as keen as that of his late father, Fred Trump; nonetheless, his business holdings clearly indicate that the President-elect is a firm believer...
