At just above 30 percent, millennials—those aged 18 to 34—now make up the largest segment of buyers. Only 2 percent of REALTORS® are under the age of 30. How can the industry reconcile such a discrepancy? As attendees of RISMedia’s recent Broker Best Practices Webinar learned, the solution is a spoke-hub recruitment and retention strategy, centered on—what...
By Brad Shorr Keyword selection is the heart of an SEO campaign. If you select the wrong keywords, most or all of your subsequent campaign investment will be wasted, even if you use brilliant SEO techniques. Why? Because if you select the wrong keywords, you won’t attract the right type of traffic — i.e., traffic from visitors who are interested in buying or renting...
If you haven’t heard the buzz about online content and the dividends it can pay in real estate, you need to take note. Real estate agents who know what it takes to succeed in online content are seeing awesome results. On the flip side, some agents believe publishing online content is a complete waste of time. The reason is most likely because they close their computer...
By Dustin Brohm We are in the middle of one of the biggest cultural and technological shifts since the Industrial Revolution. We’re only a couple of decades into “the Internet” and already companies like Amazon are delivering packages with drones within an hour of placing the order. We can use our iPhones to unlock our front door, turn the lights on in the kitchen,...
By Ryan Fitzgerald There is a line in online marketing that “content is king.” There’s no arguing that content is the most essential piece to building an online marketing strategy. The second most important piece is creating a great promotion strategy that ensures your content reaches the largest audience possible. After all, what good is great content if no...
Planning to sell in 2016? Whether it's a pending late winter relocation or a thoughtfully planned downsizing that can occur at your own pace, it's a seller's market out there right now. But despite the advantages of a seller’s market, the folks at Ross Insurance of Holyoke, Mass. say it never hurts to take proactive measures to ensure your home sells as quickly...
By Tyler Zey The New Year is an excellent time to reflect on what lead generation efforts did and didn’t work on your real estate website during the previous months. Getting leads from your website is simple. However, simple does not mean it’s easy. To help you get started, here are 6 ways to maximize your REALTOR® website in 2016: Website Content You’ve heard...
In the past, when a real estate firm wanted aerial shots of a home, it required hiring a helicopter service. This obviously meant shots from above were reserved for only the swankiest of swanksters. But since the FAA granted the use of drones for aerial photography last year, aerial photography and videography has literally taken off, allowing the everyday agent to...
“The difference between agents making a million dollars a year and agents making 25-40 thousand dollars a year isn’t always the fact that one is better than the other. Oftentimes it’s that one chooses different activities to focus on during the day.” These words provided by Verl Workman, founder and CEO of Workman Success Systems, were just one slice of wisdom...
By H. E. James Before your client signs that dotted line, there’s a step in the due diligence process that often gets neglected -- at least until something goes wrong with that brand new purchase: records research. In eight years running a municipal records center, I saw even the most seasoned REALTORS®, homebuyers and real estate brokers neglect a visit to my...
