The living room is the room where most families spend the majority of their time. The TV is usually there, the comfy couches are there, and oftentimes the living room has the best view of the backyard. Sometimes, though, the living room needs some sprucing up. Here are three things you can do to instantly revolutionize the favorite room in the house: New Curtains

By Sara Rodell, founder of Loop and Tie Successful real estate agents know the importance of gift giving better than almost anyone else. In the United States, the average house price is $188,900 and with so much money changing hands, it’s important to show respect and appreciation for your clients and colleagues. Gifts are the perfect way to do this. Relationships...

Favorable economic conditions have long triggered investment in home improvements—more money, more upgrades—and progress on the housing front is set to spur the next wave of homeowner spending on both necessary and discretionary projects. Homeowners can expect to reap the highest returns on projects that cost relatively less, according to REMODELING magazine. On...

New year, new you, right? Sure! If you’re like most people, the new year is chock-full of health- and wellness-related resolutions--but why stop there? Your home could use some improvements in the new year too. If a major home improvement is on your list of resolutions, it pays to have your plans established before you get started. So, to avoid your renovations...

Posted on Jan 19 2016 - 4:04pm by Housecall
Comments Off on For Your Clients: 4 Things You Need to Know about Surround Sound

By Roy Rasmussen Home audio is enjoying a renaissance, according to the Consumer Electronics Association's latest Digital America report. Total factory home audio sales rose 4.5 percent to $3.61 billion in 2015, driven by surround-sound technology such as one-piece amplified soundbars and wireless multi-room audio systems. New 3D surround-sound formats for Blu-ray...

The real estate industry is a unique and exciting field to be a part of. Whether you’re an experienced professional looking for a career change or a student deciding what path to pursue post-graduation, a career in real estate is sure to be dynamic and full of opportunity. Still not sure if real estate is where you belong? The ERA Real Estate network pulled together...

Most real estate agents today are realizing that having a web presence is a must if they want to be successful. The reality is, anyone looking to buy a home is going online first. This is true even for grandparents, but it is especially true for younger buyers. If you want to appeal to a wide audience, you have to be online. One of the keys to an online presence is...

At just above 30 percent, millennials—those aged 18 to 34—now make up the largest segment of buyers. Only 2 percent of REALTORS® are under the age of 30. How can the industry reconcile such a discrepancy? As attendees of RISMedia’s recent Broker Best Practices Webinar learned, the solution is a spoke-hub recruitment and retention strategy, centered on—what...

Posted on Jan 14 2016 - 4:30pm by Nick Caruso
Comments Off on Want to Own the Playboy Mansion? There’s Just One Catch

Visiting the iconic Playboy Mansion is a pipe dream to many, let alone having a chance to own it. Well now that pipe dream could become a reality and the mansion could be yours...if you have $200 million. Hugh Hefner's playtime palace hit the market this week, seeking the right buyer to own the legendary home of Playboy's original playboy and publisher, who bought...

Posted on Jan 14 2016 - 11:14am by Housecall
Comments Off on The Real Estate Professional’s SEO Guide for Using Keywords

By Brad Shorr Keyword selection is the heart of an SEO campaign. If you select the wrong keywords, most or all of your subsequent campaign investment will be wasted, even if you use brilliant SEO techniques. Why? Because if you select the wrong keywords, you won’t attract the right type of traffic — i.e., traffic from visitors who are interested in buying or renting...