By Paige Tepping
During RISMedia's recent webinar—"Scale, Stand Out, Expand: How to Use Technology to Accelerate Your Business Growth"—panelists Dennis Cestra Jr., president - Pennsylvania Region, Howard Hanna; and Erin Cestero, president - San Antonio Division, JBGoodwin REALTORS®, discussed how technology is helping the most savvy agents scale their businesses and accelerate their own success.
The webinar was sponsored by Brokermint and moderated by Brian Wildermuth, SVP - Real Estate Vertical, Deluxe Corporation.
- Don't start talking about technology and process until you know where you're going.
- Open architecture is critical when bringing in a new platform or technology.
- Culturally, technology should be part of every single conversation.
- The ability to get more leads, scale quicker and hire phenomenal agents is all possible when you have a solid tech foundation.
Here's What Our Esteemed Group of Panelists Had to Say:
"It's really important to think about your technology stack in terms of roles within your organization. It's a hard task, but as you build through it, you're going to see the next-level scale that you can achieve with unifying your technology." -Andrew Chishchevoy, co-founder and general manager, Brokermint
"It's easy for even the brokers to chase the shiny object, because shiny objects attract the agents, so from a recruitment perspective, it's appealing to try to compete with everything we're hearing in the market." -Erin Cestero, president - San Antonio Division, JBGoodwin REALTORS®
"You have to start at the process side, but it's also important to set your goals or your rocks. Then, define your need case around that and determine how the technology you're looking at fits that." -Dennis Cestra Jr., president - Pennsylvania Region, Howard Hanna
For more information on how you can leverage technology tools and resources to improve efficiencies and expand your real estate business, check out the full webinar here.
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