By Paige Brown
In the latest RISMedia webinar—“How to Become a Modern Brokerage”—panelists Lane Hornung, CEO and co-founder of zavvie; Leslie Cato, CEO and team leader of Keller Williams Elite; and Jamie Huggins, licensed broker and Director of Career Advancement at ERA Davis & Linn, discuss what it takes to become a modern brokerage and bring your business into the 21st century. It is vital for brokerages in this market to not only bring in top talent, but retain them by staying relevant and modernizing the tools, systems and strategies for success.
The webinar was sponsored by zavvie and moderated by Jose Perez, SVP of Franchise Sales for Realogy.
Key takeaways:
Panelists offered some top tips for how brokers can modernize their businesses and provide real value to their agents to foster success, including:
- Offering the right tools, technology and support for your agents to support all steps of a transaction.
- Tips for gaining confidence in an ever changing, tech-savvy real estate market.
- Understanding the different types of support systems and resources for both agents and consumers.
- How to bulletproof the transaction, from start to finish. This includes offering listing concierge services, pre-inspections and a title search.
Here’s what our esteemed panelists had to say:
- “We’re in this transition where agents are going from order takers to dealmakers. The question for many brokers is ‘what tools and resources are you offering to make your agents dealmakers?’ In a market that I would describe as choppy, you have to have tools that impact the transaction.”-Lane Hornung, CEO and co-founder of zavvie
- “Bulletproofing your transaction starts at the time you meet your client. From the moment you do your listing presentation or your buyer consultation, you are starting to, literally, bulletproof the transaction.” -Leslie Cato, CEO and team leader of Keller Williams Elite
- “We’re a consumer-driven market now. The consumer is the lead of every transaction, so we need to gain their confidence.” -Jamie Huggins, licensed broker and Director of Career Advancement at ERA Davis & Linn
For more information on how you can thrive in a low-inventory market and increase listings despite limited supply, check out the full webinar here.
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