Technology Lays the Foundation for Customer Cultivation

Posted on Mar 24 2016 - 12:14pm by Housecall

innovation through technologyTomlinson Sotheby’s International Realty is a bit of an anomaly in the real estate industry. Their brokerage owns a Sotheby’s Company, a Coldwell Banker and a CENTURY 21 Brokerage. Charles Nitschke, Chief Technology Officer explains, “From the beginning, it’s been a progressive group of great brokers who found that it made sense to leverage the horsepower you get when you become a larger company.”

Technology has always been at the core of their business, and they are focused on making a huge investment in a leading regional website as well as providing widely adopted technology for their agents.

By using technology solutions such as FiveStreet in conjunction with Top Producer® CRM , their agents can accept a lead and follow-up instantaneously — which ultimately leads to greater efficiency and better conversion rates.

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Contributed by Move, Inc.

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