With less than 14 percent of agents in the U.S. implementing video at a high level, there is a massive opportunity for real estate professionals who are ready to take the plunge to do so. With more than 20 years of experience in the industry, celebrity agent Tony Giordano has become a guru of sorts in the virtual space—pushing the boundaries of what's possible with video. He now conducts entire listing presentations for multi-million-dollar homes through Zoom and does so by showing clients, live, how to value a home, what a certain neighborhood is like, how to boost listings on Facebook and so much more.
In this week's episode of RISMedia's RealEdge podcast, Giordano, founder/president of Giordano Industries and a guest on multiple seasons of Bravo TV's "Million Dollar Listing," walks agents and brokers through how to get started in video and, once you've invested in equipment and education, how to elevate your content and reach potential clients.
On this week's episode you'll learn:
2:50 Why you can't be a virtual agent today without utilizing video
7:45 If you're not willing to get in front of your lens in the next 6 months, no one will ever see anything you post
9:00 Stop thinking that video is only for the property
22:40 The importance of including a call to action, especially on screen if you're using YouTube
31:27 Why you shouldn't include extended shots of home features in a listing video
38:30 An overview of critical marketing stats that all salespeople should know
44:48 The equipment that you'll need if you want to invest in video production
47:27 The dos and don'ts of different video marketing networks
51:36 Why you need to be posting your videos on your website, in addition to on social media
57:35 How to conduct a successful listing presentation via Zoom
About Tony Giordano
In 1998, Giordano Industries Founder and President Tony Giordano began his career in the real estate industry by developing a vast knowledge in all aspects of the industry, from being a top mortgage broker and executive in real estate finance to the sales side of the business as a top real estate agent in residential, commercial, investments and development. Since 2010, he has helped agents and partner associates sell over $1.3 billion in sales volume leading him to become a coach/consultant and speaking across the nation. His consulting and speaking clients include some of the largest organizations in the world, including the National Association of REALTORS®, Allstate Insurance, Farmers Insurance, Aflac, Coldwell Banker, Keller Williams Realty, Sotheby's, RE/MAX, Century 21, ERA, Douglas Elliman, Compass and Wells Fargo, among many others.
In 2012, he became a national best-selling author with his first book titled, "The Social Agent, 'The New Era of Social Networking." With a seasoned background as a top mortgage broker, celebrity real estate agent and guest on multiple seasons of Bravo TV's 'Million Dollar Listing', Giordano is also founder/president of The Opulent Agency, which is a luxury real estate marketing and advertising agency with the honor of marketing some of the most opulent properties for sale in the world.