Some 17 years after its inception, Facebook is still the most popular social networking site in the world. For agents and brokers, it’s the most important site to be active on, ahead of Twitter and even photo-centric Instagram. However, with the majority of real estate agents in the U.S. using the site, the question becomes: how do I stand out from the crowd?
The simple answer is great content. Engaging, thought-provoking posts that will pique your audience’s interest and motivate them to comment and share your Facebook posts should be your goal. However, not every real estate agent is a world-class writer and, for newer agents in particular, it can be a challenge positioning yourself as an expert in your local market.
This is where real estate tools come into play. Great Facebook content for REALTORS® can be created or elevated with the help of different tech tools. Here are the six we will shed light on today:
- Facebook Insights
- Short Stack
- Post Planner
In this blog, we will discuss each of these tools in depth and explore how they can help create better, more interesting Facebook content for REALTORS®. At the end of the day, your goal as an agent should be to help your clients buy and sell their homes with as little stress as possible. With the help of Facebook, you can not only capture more of these potential clients, but also position yourself as a thought-leader in your area.
Here are six useful tech tools that will help you create better content to post on Facebook, allowing you to up your engagement and garner new, valuable leads in no time!
SocialPilot is one of the most popular social media marketing tools available to real estate professionals at the moment. This tech tool allows agents and brokers to craft, schedule and publish Facebook posts for various business pages from one place. The tool’s scheduling engine allows you to create timely announcements, post consistently and boost posts right from the SocialPilot dashboard.
Additionally, SocialPilot includes Canva integration which allows you to publish interactive posts with visuals, such as images, videos and GIFs, right from the dashboard as well. The tool also lets users receive Facebook analytics reports which help you track engagement, identify your most active clients and know the best times to post.
We would be remiss if we did not mention Facebook Audience Insights. If you are not already tracking insights across your social media accounts, start now. There is no better way to track what posts are doing well and help you decide which posts to boost and/or repost than with insights tools. All of the major social media companies provide similar insights, including: Twitter Analytics and Instagram Account Insights.
Facebook Audience Insights provides aggregate information about the people that are connected to your business page. With this information, you can create content that resonates with existing and prospective clients, as well as see important information about them, including their interests and hobbies. Additionally, Facebook Audience Insights combines location and relationship status to reveal to you the people who are interested in you and your business.
Starting at $99 a month, Short Stack is one of the pricier tech tools available to agents looking to improve their Facebook content. However, if you’re looking to get heavily involved in running contests and giveaways for your followers and prospective clients, there is perhaps no better marketing tool. Shortstack is designed to simplify building and running campaigns for Facebook and other social media platforms
For those that are well-versed in social media marketing, you know that contests are some of the most-engaged content you can post…after all, everyone loves free stuff! And with Short Stack, you can easily build contests, landing pages, interactive quizzes, special offers, custom forms and more. Additionally, the tool collects contact information and provides users with valuable campaign analytics.
This article was originally published by RISMedia's ACESocial. To read the rest of the article, click here.