You Are Browsing ‘Industry Insights’ Category

By Brooke Chaplan You believe you know the perimeters of your property, but you really don't unless you've had someone survey it and give you its exact measurements. You may see your property limitations if it's fenced off, but even that isn't a precise calculation. If you haven't legally surveyed the property, then you don't have its exact measurements. Related:...

From posting and scheduling to monitoring your social media feed, real estate agents need the right tools. Automatic Facebook posts for REALTORS® are a great start to boosting engagement and taking their social media marketing to the next level. Agents today are becoming more bullish with their social media strategies—and for good reason. With less inventory...

If you look over any real estate agent’s social media marketing plan, you will likely see a strong focus on Facebook, LinkedIn, Instagram and Twitter. However, these aren’t the only platforms where you can attract more prospects. With over 450 million active users worldwide, Pinterest is an ideal social platform for real estate professionals. In fact, Pinterest...

By Meghan Belnap There are important repairs you need to take care of to ensure you sell your home. Although the housing market is extremely hot right now, a house that has been poorly maintained may lower your sale price drastically. Therefore, it is important to ensure that every corner of the house is well maintained and repairs are completed in damaged areas. Related:...

When it comes to social media for real estate agents, Facebook is king. In fact, according to a survey conducted by the National Association of REALTORS® (NAR), 97% of real estate agents use Facebook for their real estate business. In this blog, discover some of the most powerful Facebook marketing ideas for REALTORS®, including how to: Promote Through Facebook...

By Jordan Grice While there are plenty of tools to help agents manage their social media marketing plan, at times it’s still too much to handle alone. If this sounds familiar, then hiring a part- or full-time social media manager may be a move worth considering. Finding and onboarding someone to manage your social media presence and strategy can be daunting. However,...

Among all the uncertainties that the past 14 months have brought to the U.S. housing market, one of the few things that has remained constant is the value that home improvement projects add to a home. Exterior home improvement projects, in particular, took center stage in 2021, according to Remodeling magazine's Cost vs. Value Report. Related: 3 Renovations That...

By Anica Oaks When you want a new home, the last thing you want is for the process to drag on for months. While you could spend hours online, you will get much better results by working with a REALTOR® who knows the local area, what type of home you are looking for and how much you're willing to spend. If you're ready to get that new home you've always wanted, here's...

Every successful real estate agent knows how to tell a story. From helping families imagine what their lives can look like in a new home to writing creative listing descriptions that sell every inch of a property, compelling storytelling is a big part of the job. So why not incorporate this into your social media posts? Stories can be relatable and help make connections...

By Meghan Belnap Figuring out what type of residential AC system you need can be tough, especially when you aren't familiar with AC system purchases. Realistically, how many air conditioners have you bought in your life? At the very most, it could be three or four. So, you likely aren't an expert. If you don't deal with AC terms, repairs or replacements on a daily...