By David Young In the last two years, drone technology has rapidly evolved. Two years ago, if you wanted an aerial image, you either had to hire a professional helicopter pilot or had to know how to assemble electrical components, solder wires, set up a flight computer and integrate a camera. Today, with a few clicks on Amazon, you can have a flying professional...
In the following interview, Don Mowery, broker/owner of RE/MAX New Horizons in Rancho Cucamonga, Calif., discusses online lead generation and conversion.
Earlier this year, we spoke to you about doubling down on online leads. Was this a good decision?
Yes. I made the decision last year to purchase shared leads for an entire county. At first I was...
By Matt Metcalf The sky is falling! The sky is falling! I have to lock my mortgage rate now! The Fed meets this week and the majority of the market is expecting them to raise rates. What does this really mean for the mortgage market and mortgage rates? Not much. The Fed funds rate is the rate that banks lend money to each other on an overnight basis. The Fed raising...
Upwards of 45 million Americans live in rural areas, and most of them own single-family homes. Surprised? We weren't either. What did surprise us is that many rural homeowners aren't tied down by a mortgage—in fact, according to recently released data from the U.S. Census Bureau's American Community Survey, 44 percent of rural homeowners own their homes free and...
By Emmanuel Lao Drip campaigns work by accretion – a slow and steady stream of info and suggestion leading to a final sales pitch. Each email in the sequence primes your prospect for the final sale. By the time you’re ready to make your play for their business, they’re already invested in the relationship and interested in what you’re selling. Nurture...
By Astrid Matehius
The brands and businesses of today live and thrive online. It’s not just an era of digital marketing, but the status quo.
But where are people spending all their online time? Instagram. It's where your organic reach still exists, and where acquiring followers makes the conversion into customers inevitable.
Young adults are more connected...
Your car will spend more time in the garage during the winter than it will in the spring and summer months. Before you park for the winter or pull in out of the snow, follow the helpful information below to keep your car safe from the garage itself.
Clear a Path
If you live in a cold-weather environment, you will need easy access to your snow blower and shovels....
We older folks are used to millennials running circles around us when it comes to technology, but when it comes to money matters, those youngsters are clueless. Or are they? While millennials often get a bad rap when it comes to responsibility, a new report from Credit Karma shows that this generation of 18 – 34 year olds is actually more in line with traditional...
By Hannah Whittenly
Searching for a home is an important step and it should not be taken lightly. Keep in mind that approximately one out of four homeowners are unhappy with their homes, so don't join this group! Increase your chances of real estate happiness with the following tips.
Use Your Smartphone
One issue that can get in the way of appreciating a possible...
We all know great school systems and access to public parks can amp up real estate values. Did you know access to healthy, innovative eats can have the same impact? A new ULI report shows that access to healthy eats, a focus on “local” choices, and innovative cuisine options can all support a richer real estate value. The report, Cultivating Development: Trends...
