In the following interview, Jolie Powell, broker/owner of Jolie Powell Realty in Port Jefferson, N.Y.., discusses the power of social media and why consistency—and trust—are essential in real estate.
Region Served: North Shore, Long Island, N.Y.
Facebook: @JoliePowellRealty
Why is social media marketing critical to your boutique brokerage?
I...
New York billionaire Donald Trump, President-elect of the United States, made his early fortune in the real estate sector. Business analysts who have been covering Trump for decades often mention that his business acumen is not as keen as that of his late father, Fred Trump; nonetheless, his business holdings clearly indicate that the President-elect is a firm believer...
By Jeff Knox As we near 2017, many REALTORS® will start to examine how to increase their sales and productivity in the new year. For many, this means upgrading their real estate website or switching to a new website provider. However, this isn't 1999 and having a large online presence doesn't come overnight. We'll examine the best routes to having a great internet...
By Dixie Somers While winter isn't traditionally considered the best time to sell your home, there's no reason you can't get an offer during the colder months with the right staging. In fact, a study found that homes sold faster and for more money in the winter months, even in cold cities like Chicago. Here are five winter home staging tips that can increase your...
By David Young In the last two years, drone technology has rapidly evolved. Two years ago, if you wanted an aerial image, you either had to hire a professional helicopter pilot or had to know how to assemble electrical components, solder wires, set up a flight computer and integrate a camera. Today, with a few clicks on Amazon, you can have a flying professional...
In the following interview, Don Mowery, broker/owner of RE/MAX New Horizons in Rancho Cucamonga, Calif., discusses online lead generation and conversion.
Earlier this year, we spoke to you about doubling down on online leads. Was this a good decision?
Yes. I made the decision last year to purchase shared leads for an entire county. At first I was...
By Matt Metcalf The sky is falling! The sky is falling! I have to lock my mortgage rate now! The Fed meets this week and the majority of the market is expecting them to raise rates. What does this really mean for the mortgage market and mortgage rates? Not much. The Fed funds rate is the rate that banks lend money to each other on an overnight basis. The Fed raising...
Upwards of 45 million Americans live in rural areas, and most of them own single-family homes. Surprised? We weren't either. What did surprise us is that many rural homeowners aren't tied down by a mortgage—in fact, according to recently released data from the U.S. Census Bureau's American Community Survey, 44 percent of rural homeowners own their homes free and...
By Emmanuel Lao Drip campaigns work by accretion – a slow and steady stream of info and suggestion leading to a final sales pitch. Each email in the sequence primes your prospect for the final sale. By the time you’re ready to make your play for their business, they’re already invested in the relationship and interested in what you’re selling. Nurture...
By Astrid Matehius
The brands and businesses of today live and thrive online. It’s not just an era of digital marketing, but the status quo.
But where are people spending all their online time? Instagram. It's where your organic reach still exists, and where acquiring followers makes the conversion into customers inevitable.
Young adults are more connected...
