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By April Wong, Senior Marketing Manager at Chime Technologies The real estate industry has been relatively slow to embrace technology, and a few years...

Every industry has increased their mobile efforts with 71 percent of marketers declaring mobile marketing to be essential to their business. Real estate...

Here's a lesson about what not to do on social media. There are so many pros to connecting on the web: social media expands your reach, helps you build...

By Caroline Davis Reaching thousands of people with a single post, sharing property information, and geo-targeting potential clients with paid ads are...

Are you sitting down? We need to share something—a harsh truth that (we promise!) you'll be all the better for realizing. You're doing Facebook wrong. Huh? You...

Social media is no longer an offshoot of a real estate marketing strategy. It's a full-fledged, proven business-builder, carving paths to fresh crops of...

In the following interview, Jolie Powell, broker/owner of Jolie Powell Realty in Port Jefferson, N.Y.., discusses the power of social media and why consistency—and...

By Astrid Matehius The brands and businesses of today live and thrive online. It’s not just an era of digital marketing, but the status quo. But where...

That pesky social media. Just when you think you’ve got a handle on it—that you’re hip, you’re in the game—the tectonic plates shift a bit and...

You know how important social media is in the business of real estate, and you know how much work is involved in executing an effective social media marketing...