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Thanks to Facebook, a real estate brokerage can now target past visitors to its site by presenting them with ads on social media. "Dynamic Ads for Real...

Whether you've been on social media for a few months or a few years, understanding how to leverage your presence on various platforms can make all the...

By Caroline Davis Reaching thousands of people with a single post, sharing property information, and geo-targeting potential clients with paid ads are...

Are you sitting down? We need to share something—a harsh truth that (we promise!) you'll be all the better for realizing. You're doing Facebook wrong. Huh? You...

Social media is no longer an offshoot of a real estate marketing strategy. It's a full-fledged, proven business-builder, carving paths to fresh crops of...

In the following interview, Jolie Powell, broker/owner of Jolie Powell Realty in Port Jefferson, N.Y.., discusses the power of social media and why consistency—and...

For real estate professionals looking to harness the power of leads, having a process in place to convert prospects into real profits is critical. But...

That pesky social media. Just when you think you’ve got a handle on it—that you’re hip, you’re in the game—the tectonic plates shift a bit and...

You know how important social media is in the business of real estate, and you know how much work is involved in executing an effective social media marketing...

The homeownership experiences of our Facebook friends can impact our home-buying and -selling decisions. So according to jointly-conducted research from...