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One of the hottest topics being discussed today among real estate professionals is how to position oneself as your market's expert, especially through the use of social media and video. Some REALTORS® take it one step further and say it's possible to become something of a local celebrity through marketing. Related: Marketing Through the Noise: Leveraging Video That's...

Consumers today are overwhelmed by the amount of information available to them. And so, when agents go to market their business, they need to be thoughtful about what they put out. Too much content with too little value will get them nowhere. But there's one emerging trend that's helping to elevate content, differentiating agents from their competition—and that's...

From November 8-11, thousands of REALTORS® gathered at the Moscone Center in San Francisco, Calif., for the annual REALTORS® Conference & Expo. Over the course of the four-day weekend, experts presented on a range of real estate-related topics during more than 100 educational sessions. Two sessions, "Leveraging LinkedIn for Real Estate Success" and "Facebook...

Founder and CEO of FUBU and Shark Tank star, Daymond John is set to address attendees during RISMedia's 24th Annual Power Broker Reception & Dinner, held on November 8 at the Fairmont San Francisco Hotel during the REALTORS® Conference & Expo. An original Shark in the Emmy Award winning series Shark Tank, John is widely recognized for his accomplishments...

If you're looking into buying a second home, the options can seem limitless, and maybe a little overwhelming. But some new research from Imovirtual can help you narrow down that massive list, making it easier to choose a location based on several factors, such as average price-per-square foot, annual utility costs, annual broadband costs, potential Airbnb income,...

Image credit: RE/MAX RE/MAX continues to add to their unique suite of digital offerings. Fresh off the heels of the booj Platform launch and in addition to other campaigns, such as digital doormats and Hustlegraphics, the company has introduced the RE/MAX Sticker Pack. The 16 stickers—similar to animated stock GIFs that are available on Instagram Stories and Snapchat—are...

http://blog.rismedia.com/wp-content/uploads/2019/08/ceo_video1_169_DiskStation_Aug-21-1501-2019_Conflict.mp4   Session Spotlight: Real Estate Leaders to Discuss iBuyer Movement at 2019 CEO Exchange At RISMedia's 2019 CEO Exchange—happening Sept. 18 and 19 at the Marriott Marquis in NYC—Anthony Lamacchia, broker/owner, Lamacchia Realty, Inc.; Faisal Susiwala,...

http://blog.rismedia.com/wp-content/uploads/2019/08/CEO_NYC_Brokers_opt.mp4   At RISMedia's 2019 CEO Exchange—happening next month—three leaders in New York City real estate, Bess Freedman, CEO of Brown Harris Stevens; Dottie Herman, CEO of Douglas Elliman; and Pam Liebman, CEO and president of The Corcoran Group, will discuss firsthand insights into...

Housecall, the official blog of RISMedia, recently won the coveted Gold Award for Best Real Estate Blog from the National Association of Real Estate Editors (NAREE) at the association’s 53rd Annual Real Estate Journalism Conference, held at the Hyatt Regency in Austin, Texas, this June. The annual event recognizes excellence in reporting, writing and editing stories...

Credit: David Tonnes PanaViz Photography  An overall winner has been announced! Leading Real Estate Companies of the World® and Luxury Portfolio International® have crowned Kohola Point, represented by Hawaii Life real estate professionals Ben Welborn and Tiffany Spencer, as the winner of the 2019 HGTV Ultimate House Hunt. The Kauai property—a pristine,...