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RE/MAX Executive Realty agent Bill Gassett is clearly doing something right. With 27 years in the business, and over 31,000 followers on Google+ and approaching 19,000 on Twitter, it's safe to say that Gassett is hitting it out of the park when it comes to social media. For many agents, mastering social media and social networking is a difficult task when faced with...

[This blog is Part 1 of 2 in a series about technology tips that will attract and please your home buyers. Stay tuned next week for the rest of contributor Andrew Fortune's top REALTOR® tech tips!] Technology changes the way we do business every day. Most of the real estate technology tips that I find online are directed towards helping REALTORS® with their listings,...

Whether you're simply speaking at an open house, addressing your entire company or taking over a panel, below are six ways to really rock your public speaking—and don't worry, I'm not going to tell you to picture anyone in their underoos. Create a speech map. Instead of (or in addition to) writing everything down on note cards, try associating certain topics you...

Though social networking platform Ello made its debut earlier this year, the site recently gained traction among users fed up with Facebook’s mind games – specifically, a borderline obsessive policy change enforcing the use of government-recognized names on member profiles. Zuck and crew have since clarified the policy, but that didn’t stop disgruntled users...


For today’s buyers, finding that perfect home goes way beyond locating the ideal neighborhood that’s a stone’s throw from the office. With must-have lists that can range anywhere from a few items to those that are more than a mile long, real estate professionals certainly have their work cut out for them when it comes to finding buyers the home that’s...

Pocket listings--listings sold outside of the MLS—are gaining heat inside the industry. Far from a new concept, they are one of real estate’s biggest in-house controversies, with professionals from across the country taking different stances as to whether or not they help or hinder the market. So what the heck is a pocket listing, anyway? These off-market listings...

Safety in the field is one of the most important aspects of the business that all real estate agents should be conscious of. Given that September is REALTOR® Safety Month, take a few minutes to read this infographic from HouseHunt.com and learn how you can be even safer when showing homes, hosting an open house or meeting new and prospective clients for the first...

With the market rebounding, many new buyers are entering the fold. For some, the appeal of a massive home with all of the latest bells and whistles has lost its luster, and they are looking for something smaller. They are going micro. In the 2011 comedy “Wanderlust,” a New York City couple played by Paul Rudd and Jennifer Aniston purchase a pint-sized studio apartment...

Power Brokers and other industry powerhouses gathered at The Yale Club in New York City last week for RISMedia's 2014 CEO Exchange, an event tackling some of the hottest topics and trends affecting the real estate industry today. From winning marketing tactics, and recruiting and retention tips, to a very special one-on-one session with real estate veteran and RE/MAX...

Are you an agent or broker looking to redesign or update your real estate website? If so, you might want to give it some serious thought. How can you attract prospective leads and other clients without driving them away? These five bad ideas from Point2 will most likely have your clients running for the hills and maybe even straight into the arms of your competitor. When...