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Working in real estate can be a challenge in itself, but when you're working with a multigenerational buyer—a household of more than two generations—things can get even more complicated as you work to meet the diverse needs of parents, grandparents and children alike. However, as the housing market continues to fluctuate, more and more multigenerational households...

If you’re a real estate professional and aren’t using social media to maximize your business, you’re leaving a lot of money on the table. That was the message of the latest installment of RISMedia’s monthly Agent Webinar Series, where Mike Bjorkman from HomeSmart NCG and Deanna Miller from Stark Social Media Agency broke down how to capitalize on the world...

Social media is a dominating force in business today. It seems that almost every tech-savvy mobile user can be found Liking, Retweeting, and Sharing their way through the many different social media websites that have sprung up in recent years. While the big three - Facebook, Twitter and YouTube - do garner the most traffic, there are plenty of other social media...

For the past decade, we’ve largely been a victim of circumstance, whether it was riding the crest of the boom years or scrambling for firm footing during the housing crash. As we move further into 2015, however, a clear distinction is emerging—Power Brokers are taking back control. The results of RISMedia’s 2015 Power Broker Survey reveal the kind of steady...

Creating your own local community pages is a great way to differentiate yourself as a real estate agent. While it can take a little work to compile something that is informative and useful, community pages that cover the areas you work in offer a number of advantages. When you want to stand out to potential clients, every little bit helps. Advantages of Real Estate...

This post was contributed by Tyler Zey. Real estate landing pages are crucial to any online strategy today.  These pages are dramatically different than typical website pages in that their sole purpose is to get contact information out of visitors.  Unlike blog pages and IDX listings, these pages give a value proposition and then ask the visitor for their contact...

When it comes to success in real estate, there’s no better teacher than someone who’s lived it. In the March installment of RISMedia’s Agent Webinar Series, “The Secrets of Systematized Success,” attendees learned just how powerful number-based systems can be from two of the industry’s most profitable professionals. With experience backed by respectively...

Being a REALTOR® often means you're on the go. From meeting with clients to showing listings, the car can feel like the second office – and many treat it as such. We checked in with several top agents to find out what they keep in their car, and the results were surprising. From tools to good luck charms, agents are rolling around with car kits that can handle...

                 
For real estate professionals serving vacation areas, marketing a property is a lot like telling a story: the story of the home, the story of the surroundings, the story of the community. Successfully selling a vacation property is contingent upon a number of factors – but because second homes...

This post was contributed by Terri Engels If you own real estate and decide to lease it out to someone else, then congratulations: you are now a landlord in the eyes of the law. Whether you lease out a single family home or apartments in a multiplex building, there are many landlord responsibilities that come with the territory. Some duties seem clear, like collecting...