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“If I had five minutes to chop down a tree, I’d spend the first three sharpening my axe.”
-Abraham Lincoln Preparedness in anything can greatly increase our effectiveness and chance for success. In real estate, the same holds true. When the time comes to hire a REALTOR® that's prepared to assist you in selling or buying your home, what should you expect?...

For those in real estate, November means one thing: seasonal marketing, and lots of it. Rather than inundate your clients with emails and postcards, show your appreciation this Thanksgiving with a gesture of gratitude. Whether you’re planning to check in via pop-by or phone call, build a better client relationship with these budget-friendly gifts.

Luggage...

Dynamic content, a responsive social media presence and an all-inclusive mobile experience were all hot topics at RISMedia’s Power Broker Forum held last week at the 2014 REALTORS® Conference & Expo held in New Orleans. The panel entitled “Power Broker Strategies for Enhancing the Consumer Experience,” provided a marco level approach for empowering and...

Anyone could figure that your personality affects your decision-making. Type A's will be likely to meticulously plan, while the more whimsical of us will be likely to make choices on the fly. However, did you know your personality makes your home buying decisions predictable? New information from a September 2014 study titled Real Estate and Personality can help real...

“Coming together is a beginning. Keeping together is progress. Working together is success.” – Henry Ford In the first of our Power Broker Webinar Series, “Play to Win: Developing, Managing and Recruiting Today’s Agent Teams,” four leading brokers shared their substantiated methods for team building. The webinar was sponsored by Bank of America Home Loans...

For some reason, things always sound easier in the real estate industry than they really are. The same holds true with the recruiting of new agents. Or should I say, the art of recruiting. At the surface it sounds simple, but once you get started, you quickly realize it's a rather complex task to undertake and it is not something you can take lightly. Recruiting new...

Thanks to Facebook, Twitter, LinkedIn, Pinterest, Google+, and others, social networking has become an integral part of our everyday lives. But for real estate professionals, connecting with others via social networks is only part of the equation when it comes to running a profitable real estate firm. In fact, taking the time to network face to face with colleagues...

With wearable innovations already on the market (e.g., Samsung Gear, Pebble, Google Glass) and the recently announced Apple Watch hitting shelves next year, wearable tech may become an integral part of our lives much sooner than anticipated. Vogue China recently gave smartwatches its stamp of approval – meaning somewhere in Paris, Karl Lagerfeld is feverishly redesigning...

[This blog is Part 2 of 2 in a series about technology tips that will attract and please your home buyers. To view Part 1 of this series, click here.] The plethora of technology options available to us can make it hard to think “outside the box” and create unique ways to stand out from the crowd using these services. My hope is that this post will not only give...

RE/MAX Executive Realty agent Bill Gassett is clearly doing something right. With 27 years in the business, and over 31,000 followers on Google+ and approaching 19,000 on Twitter, it's safe to say that Gassett is hitting it out of the park when it comes to social media. For many agents, mastering social media and social networking is a difficult task when faced with...