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By Jordan Grice When it comes to leveraging social media to drum up business in the new year, providing content that educates your audience on real estate is a great way to promote and build trust in your brand. With access to market data and other valuable information, agents can build a winning digital marketing strategy to package and present their educational...

By Jesse Williams Everyone knows someone (or is someone) that makes sports fandom a defining passion. From everyday choices like clothing to enormously important life events like weddings, these individuals dedicate tremendous energy, time and money to their favorite team, school or competition. But when it comes to the biggest financial decision of their lives,...

By Kara Masterson Buying a new home can be a complicated undertaking, especially for first-time buyers. From assessing your financial situation and establishing a budget to arranging for a professional inspection of a property you're interested in buying, here are some essential steps that could end up making quite a difference: Establish a Budget Lacking a clear...

Have you ever been nerve-wracked watching people walk through your property? Are you trying to figure out when a buyer is interested and what to expect from someone who makes an offer? Most homeowners who are serious will be thinking of making an offer, but they won’t necessarily leap up and make a bid immediately. Related: What to Look for in Your Homebuying Contract

By Jordan Grice Being authentic on social media can seem like a marketing buzzword, but it must be essential to every agent’s online presence. Showing people you’re a relatable and genuine professional can go a long way toward branding yourselves as an agent worth hiring. From building relationships with buyers and allowing folks to connect with your brand genuinely,...

Do you need more realty clients? Discover how you can get more clients this year, even if you are a new REALTOR®. Learn the top tips & tricks that are working now. Do you find yourself wondering how to get more clients as a REALTOR®? Look no further! Clients are the backbone of a successful real estate business. Whether you are a seasoned industry professional...

By Lizzie Weakley For many years, the Federal Housing Administration was regarded as a destination for borrowers with low to zero credit scores. However, the same cannot be said about the department today. The FHA is now a go-to-place for moderate-to-low income workers with good credit histories. A home is a long-term investment, however, when purchasing a home,...

The most wonderful time of the year is upon us. Holidays are fast approaching, and though it can be easy to get swept away in the excitement, it is important to keep up marketing efforts for your real estate business. In addition to your routine marketing strategy, adding in some seasonal and holiday-specific content this time of year can boost engagement and help...

Location is, and has always been, everything in real estate. The truism that where a property sits must be its most important characteristic remains undisputed. But what is location, really? What does it mean to homebuyers, and what are the consequences when changes come? The truth is, street layouts, public transportation systems, commuting routes, open space, walking...

By Meghan Belnap Renting out a home or apartment is a great way to build passive income, but this type of investment is going to require work. This includes a few important steps that you will need to carry out whenever you plan on having new tenants move into any of your rental units, including: Add a Fresh Coat of Paint Although landlords aren’t always required...