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If you are a real estate agent who has a blog and are not using Pinterest as part of your social media marketing strategy then you are missing the boat! If you ask most real estate bloggers who have adapted Pinterest as one of their social networks, more than likely you'll hear rave reviews of just how good the traffic can be. One of the unique things about Pinterest...

In terms of agent productivity, there’s no greater tool in a brokerage’s arsenal than coaching. Teaching real estate agents the power of goal setting, planning and accountability can make all the difference for individual bottom lines and wider company-set objectives. All of this and more was discussed in the latest RISMedia Content Solutions Webinar entitled,...

Every facet of the business world has been radically changed by the way data is collected, analyzed and transmitted. So much so, that past models of how major industries were run have now become largely obsolete. Data analysis is considered the “gold standard” by which companies look at the future. To some people, this approach seems cold or overly “corporate.”...

“I just stare at my desk, but it looks like I’m working. I do that for probably another hour after lunch too; I’d say in a given week, I probably only do about 15 minutes of real, actual, work.” Let’s be honest. Many of us can relate to Peter Gibbons description of his job in the 1999 classic “Office Space.” From vexing printers to coveted staplers,...

The homeownership experiences of our Facebook friends can impact our home-buying and -selling decisions. So according to jointly-conducted research from Facebook, Harvard University and New York University, which indicates our Facebook friends influence our perceptions of homeownership. Facebook users with friends who own homes in areas where prices have appreciated...

By Whitney Bennett It’s no secret that the Internet is a hotbed of real estate. Between Zillow, Trulia, Redfin and the countless other real estate websites, it’s also extremely competitive. Before you write off utilizing a website for increasing your sales, consider this: 80 percent of potential buyers research on the internet before purchasing. With the right...

If you’re working in the real estate industry, you already know how vital it is to have a social media presence. No longer an option, a social media presence is now a necessity, offering more than a connection with prospective and past clients. It’s also an important tool for seeming knowledgeable, professional and relevant. In short, it’s the ultimate branding...

We’ve having a busy summer here at RISMedia as we (among other things) finalize plans for this September’s Real Estate CEO Exchange. This event is a fan favorite as it brings together a select group of the country’s Power Brokers and industry leaders for frank discussion about the critical issues affecting our industry and their impact on broker profitability....

As rents rise across the country, many are wondering if they're getting the biggest bang for their buck, not only when it comes to how pricey their space is, but how much space they're getting for the price. RentCafe recently utilized Yardi Matrix search tools to explore how much apartment you can snag for $1,500 in the 30 most populous U.S. cities. The results might...

Queensland, Australia real estate agent Zac McHardy used Facebook Live to show buyers through this Geebung property. Drumming up interest in an open house may be about as fun as watching paint dry, but getting people through the front door is a (huge) step in the right direction when it comes to getting your latest listing sold. And with the tools and technology available...