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By Matt Metcalf One of the first focuses for most people looking for a home is square feet. How many square feet are there? How does it compare to the rest of the neighborhood and area? Does size really matter? Size, of course, does have an impact. More square footage provides the opportunity to have more flexibility with design, room arrangements and features,...

Whether you've been on social media for a few months or a few years, understanding how to leverage your presence on various platforms can make all the difference when it comes to generating and converting leads. And having a well thought-out and up-to-date strategy in place is paramount to your future success as consumers continue to flock to popular sites such as...

Sure, price matters a lot when a buyer is in the market for a new home. But do you know what matters more? Wireless service. A consumer survey commissioned by CTIA found that homebuyers put more of a premium on reliable at-home wireless service (67 percent) than they do on home prices (60 percent), decent commute times (41 percent), proximity to a major airport (28...

In the following interview, Rachel Adams, REALTOR® with Keller Williams Realty in Roseville, Calif., discusses her team’s exponential growth—and the online lead-generating efforts that started it all. You’re relatively new to the real estate business, yet you’ve built a team and are expanding rapidly. Describe the investment you made in time and effort.

While it’s no news that having a college education can bring in higher wages, a new study shows that continued education may make you more likely to become a homeowner by age 30. Recent findings from the Federal Reserve Bank of New York show that those with an education level of bachelor's degree and higher are more likely to own a home by 30—regardless of their...

And Other Insights From the Census Population Report One sure sign of a buzzy housing market is if it's being mobbed by newcomers—after all, out-of-towners need places to live, too. The states pulling in the most people, according to population estimates recently released by the U.S. Census Bureau, are Florida and Texas. Both are home to the counties that added...

By Kara Masterson Buying a new house is an exciting process that marks a new chapter in life. For many people, it's fun to shop around and tour different properties. When you're serious about purchasing a home, there are a few important parts of the property to check before you move in. The Neighborhood You should feel comfortable with the quality of the neighborhood,...

The real estate industry constantly stays in a dynamic state and undergoes fluctuation throughout the year. Making an assessment, evaluation and forecast of your local real estate market might be a tedious task, due to the ongoing market fluctuations. Here we share some essential tips to make a smart analysis of your local real estate market. Observe the Pricing Trends A...

Many homeowners have heard that homeownership is a great investment. However, knowing why and how is a different story. This is especially pertinent when it comes to home equity, which is often a homeowner’s largest financial asset, and can make up over half of their net worth. But how can you use your equity to your advantage? Seeing as April is financial literacy...

Whether it’s a bad storm or a downed utility pole, power outages can strike at any time. While most only last for a couple of hours, a prolonged power outage presents a whole host of obstacles. Here’s how to make sure your home and your family stay safe next time you lose electricity. - Stay far away from downed power lines and any debris those power lines are...