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By Anica Oaks Buying a luxury home isn’t as straightforward a process as one might think. This market has a lot more variables when it comes to each property, making it difficult to establish an exact market value on a home. That being the case, buyers may wonder if they’re getting a fair price on a luxury piece of property. If you’re in the expensive real...

In the following interview, Manny Gutierrez, broker/owner of Prime Real Estate of Florida, discusses converting high-end leads into closed transactions, working to close $1 million each week.
Region Served: South Florida, including Palm Beach, Broward and Miami-Dade Counties
Years in Real Estate: 14+
Number of Offices: 1
Number of Agents:...

With the recent launch of Zillow’s Instant Offers test pilot in Orlando and Las Vegas came a deluge of heated opinions from all corners of the industry. Is Zillow becoming a brokerage? Are brokers and agents being disintermediated? Take this reader survey from RISMedia and tell us where you stand. // In a nutshell, Zillow Instant Offers allows home sellers to directly...

Strong client relationships mean more referrals and loyalty when it’s time for a couple to upgrade from their starter home to a bigger one. When it comes to the basics, using social media platforms isn’t much different than social strategy and interaction in real life. Don’t let social media scare you as a real estate agent. Use it as an opportunity to engage...

There are several places in the U.S. where millennials can be found due to the high employment rates and beautiful settings. For adults who are in their 20s and 30s, there are several places where it's smart to invest. When you're looking to move, these are a few cities that millennials are flocking to throughout the country. Salt Lake City, Utah  The high job growth...

By Roy Rasmussen Effective online marketing has become essential for successful REALTORS®. Eighty-six percent of homebuyers see websites as a useful information source, making this the most popular resource for homebuyers, the latest National Association of Realtors® data shows. Forty-four percent of homebuyers look online before taking any other steps. Fifty-one...

Thanks to technology, businesses in every industry are inundated with countless amounts of data, so much so that many don't fully understand how to make sense of it all. Data provides us with a blueprint of the past, but in reality, it can be even more transformative; these heaps of information can be harnessed to help predict the future, like a mysterious crystal...

The importance of small and medium businesses in our economy is undeniable. More than half of the American working population are employed by small businesses. If you have been keeping up with technological and business trends in the last couple of years, you probably heard about big data and you could be wondering what this fuss is all about. Why is it called "big"...

Homeownership is the epitome of the American Dream not only for its advantages as a financial asset, but also for its sociocultural value—in fact, most renters associate owning a home with the ultimate ideal, despite having some difficulty affording it. A recent report by cost information website HowMuch.net reveals the goal is within reach—for some—and most...

Are 3D tours a legitimate tool to market properties, or a novelty? In the following interview, Lisa Larkin, Esq., managing partner of the Tucson office and team leader of The Larkin Ekrut Team with RE/MAX Excalibur in Tucson, Ariz., discusses how she makes 3D tours center stage.
Region Served: Tucson, Ariz., and surrounding areas
Years in Real Estate:...