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This post was contributed by Tyler Zey. REALTORS® need to be marketing online more than ever, but what are you actually supposed to do?  What tactics produce results? The frustration for many REALTORS® is that the typical online lead generation tactics big brands use simply don't work on a local level. These are the strategies that most often make it onto the big...

Marketing yourself is never easy. Unless you're the type who adores self-promotion, then selling yourself or your services can be daunting. However, if you're looking for your business to thrive, a polished elevator pitch is vital. It should be short, it should be sweet, and it should hopefully pique the interest of whomever you're making a delivery to. Below are...

With housing on a steady path to recovery, home prices have risen approximately 20 percent in the last three years, according to the Federal Housing Finance Agency (FHFA) and Standard & Poor’s (S&P) Case-Shiller house price indices – and both consumers and industry professionals expect that upward trajectory to continue this year. The anticipated increase...

Contributed by Karen Highland It seems like everyone has a real estate blog these days, as many real estate agents have joined the blogosphere over the last few years. ActiveRain has grown to over 250,000 bloggers, Zillow, Realtor.com, Homes.com and many other major real estate news sites have also started blogs. The space is glutted. Just out of curiosity, I did...

Contributed by James White, homeyimprovements.com When companies spend time building an online brand identity, what they are really doing is setting out to establish trust, and credibility is an important part of the equation. Without it, businesses cannot expect to generate leads, increase sales, or improve referrals and conversion rates. There is perhaps no other...

As the market continues on its road to recovery, many obstacles are falling by the wayside making it easier than recent years to find the right homes for the right buyers. Mortgage rates are still low and affordable, the unemployment rate has dropped, and in many areas across the country, inventory has more or less stabilized. These factors are always some of the...

Working in real estate can be a challenge in itself, but when you're working with a multigenerational buyer—a household of more than two generations—things can get even more complicated as you work to meet the diverse needs of parents, grandparents and children alike. However, as the housing market continues to fluctuate, more and more multigenerational households...

If you’re a real estate professional and aren’t using social media to maximize your business, you’re leaving a lot of money on the table. That was the message of the latest installment of RISMedia’s monthly Agent Webinar Series, where Mike Bjorkman from HomeSmart NCG and Deanna Miller from Stark Social Media Agency broke down how to capitalize on the world...

Social media is a dominating force in business today. It seems that almost every tech-savvy mobile user can be found Liking, Retweeting, and Sharing their way through the many different social media websites that have sprung up in recent years. While the big three - Facebook, Twitter and YouTube - do garner the most traffic, there are plenty of other social media...

For the past decade, we’ve largely been a victim of circumstance, whether it was riding the crest of the boom years or scrambling for firm footing during the housing crash. As we move further into 2015, however, a clear distinction is emerging—Power Brokers are taking back control. The results of RISMedia’s 2015 Power Broker Survey reveal the kind of steady...