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Though social networking platform Ello made its debut earlier this year, the site recently gained traction among users fed up with Facebook’s mind games – specifically, a borderline obsessive policy change enforcing the use of government-recognized names on member profiles. Zuck and crew have since clarified the policy, but that didn’t stop disgruntled users...


For today’s buyers, finding that perfect home goes way beyond locating the ideal neighborhood that’s a stone’s throw from the office. With must-have lists that can range anywhere from a few items to those that are more than a mile long, real estate professionals certainly have their work cut out for them when it comes to finding buyers the home that’s...

Pocket listings--listings sold outside of the MLS—are gaining heat inside the industry. Far from a new concept, they are one of real estate’s biggest in-house controversies, with professionals from across the country taking different stances as to whether or not they help or hinder the market. So what the heck is a pocket listing, anyway? These off-market listings...

Safety in the field is one of the most important aspects of the business that all real estate agents should be conscious of. Given that September is REALTOR® Safety Month, take a few minutes to read this infographic from HouseHunt.com and learn how you can be even safer when showing homes, hosting an open house or meeting new and prospective clients for the first...

With the market rebounding, many new buyers are entering the fold. For some, the appeal of a massive home with all of the latest bells and whistles has lost its luster, and they are looking for something smaller. They are going micro. In the 2011 comedy “Wanderlust,” a New York City couple played by Paul Rudd and Jennifer Aniston purchase a pint-sized studio apartment...

Power Brokers and other industry powerhouses gathered at The Yale Club in New York City last week for RISMedia's 2014 CEO Exchange, an event tackling some of the hottest topics and trends affecting the real estate industry today. From winning marketing tactics, and recruiting and retention tips, to a very special one-on-one session with real estate veteran and RE/MAX...

Are you an agent or broker looking to redesign or update your real estate website? If so, you might want to give it some serious thought. How can you attract prospective leads and other clients without driving them away? These five bad ideas from Point2 will most likely have your clients running for the hills and maybe even straight into the arms of your competitor. When...

September kicks off the National Association of REALTORS'® "REALTOR® Safety Month," generating awareness among real estate professionals of the potentially dangerous situations facing them in the field. According to government data, there were over 25 million instances of property theft, identify theft or traffic fatalities in 2012 alone. “Statistics like this...

As a real estate agent, you already know you have an important place within the community. However, selling homes isn't the only way you can help out. Below are a handful ways you can give back—and make invaluable connections—within your community. Donate your fees. Many agents give back by donating a percentage of their fees to a local charity. Not only are you...

Once a real estate agent’s bread and butter, direct mail marketing (known in the business world as “direct response advertising”) is near extinction. Marketing experts from every corner of the Internet proclaim that direct mail marketing is dead. Say it ain’t so! This blogger has hope. I bet there are agents out there who still send mailers to reach their...