Social Skills: The 25 Most Popular Real Estate Hashtags

Posted on Jan 25 2018 - 11:50am by Zoe Eisenberg



Editor's Note: This post was originally published on January 25, 2018. Housecall continues to share this piece due to ongoing requests and reader interest.

When it comes to connecting with potential clients, social media is not to be slighted. Whether your favorite platform is Instagram or Twitter, simply posting great content is not enough—you also need to lead your audience to it. The easiest way to do this is with hashtags.

But what hashtags should you be making use of? Below is a rundown of the most widely used hashtags in the real estate game. Use them to grow your audience and bolster your online presence.

Broad Tags
These tags are general and will catch a wide net of followers.


Niche Specific Tags
These tags can help capture potential clients in your area. Simply add your specifics in the () provided, then remove the parentheses.

#RealEstate(YOUR CITY)
#RealEstate(YOUR STATE)
#(YOUR CITY)RealEstate
#(YOUR STATE)RealEstate
#HomeForSale(YOUR CITY)
#HomeForSale(YOUR STATE)

Find more social media strategies, tips and trends in RISMedia’s Social Skills series.

13 Comments so far. Feel free to join this conversation.

  1. General Contractor @azimuthbuilders June 8, 2018 at 2:03 am -

    This post is short but the information it offers come with immense potential. From my next post, I am going to use these hashtags for sure. Keep writing and keep posting. Thanks.

  2. Kris October 11, 2018 at 3:38 pm -

    It’s great that you listed some hashtags that have not thought of! thank you!

    Red Deer Homes For Sale

  3. Tom March 28, 2019 at 4:34 pm -

    Excellent article. Thank you for sharing it.

  4. click April 25, 2019 at 1:47 pm -

    Thank you for sharing these hashtags. I’ll be using this for my blog.

  5. Myers & Myers Real Estate June 12, 2019 at 7:12 pm -

    Thanks for the article, I am always trying to come up with the best hash tags for my blogs. I am saving this article for future reference

  6. Marvin Von Renchler June 12, 2019 at 9:09 pm -

    Remember that the more popular and general they are—the more people will be using them. How does that affect me vs the competition?

  7. Carole Samuels June 15, 2019 at 11:21 am -

    Thanks…I needed this! A lot to remember when entering the “Social Media” arena…excellent guide…

  8. Joseph Cordi September 1, 2019 at 7:51 pm -

    Thank you for posting. It’s a thought, I think, we all had regarding social media.

  9. Check us out May 5, 2020 at 6:59 am -

    Hashtags all the way!

  10. Mark Zabilowicz May 15, 2020 at 8:52 am -

    Love it! I will start using them

  11. NycJacket June 9, 2020 at 5:38 am -

    Good post. Thank you for sharing with us

  12. David Warner October 17, 2020 at 7:45 pm -

    Hashtags prove to be very useful if we talk about the post reach on social media networks specially facebook and linkedin. Thanks for the great share!

  13. James May 6, 2021 at 4:02 am -

    Thanks a lot for sharing this excellent info! I am looking forward to seeing more posts by you as soon as possible! I have judged that you do not compromise on quality.