A New Kind of Facebook Marketing: Welcome to the 10×10 Challenge

By Tyler Zey

Have you been struggling to get the results you want for your business on Facebook? Are you wondering why real estate Facebook marketing just doesn’t seem to work? Here's a real estate Facebook marketing challenge for you that’s going to change everything!

While Facebook ads definitely have their place, pouring money into advertising on Facebook week after week, month after month can be draining--both on your marketing budget and your overall energy level and productivity. This can be especially true in real estate because ads are expensive and the cost is on us. We’ve given up the comfort and security of the 9-5 workplace for the opportunity to be our own boss and create our own success. And it’s awesome! But this also means that we need to be extra careful about how and where we spend our money and time.

There are definitely still lots of benefits for agents on Facebook. So let’s get into the challenge. I’m going to show you how you can generate free leads from Facebook and what you need to do to replace your monthly budget without spending a cent.

Here's how the Facebook 10x10 Challenge works:

Let’s say your monthly ad budget is set at $1,200/month. I’ve come up with a breakdown of this budget in order to figure out what we need to do to achieve the same or greater results. You’d need to touch 20 people per day for 30 days and would be spending $2 per click or $40 a day. So what we’ve come up with is this:

20 touches x $2 = $40 a day x 30 days = $1,200 / month

Here’s how the Facebook 10X10 method compares:

To get started, you’ll need to first make sure that you have both the Facebook App and the Facebook Messenger App installed on your phone. I also suggest putting these two on their own screen, so they look something like this:

Next, open the Facebook App and send out 10 friend requests. Here are some ideas for people to request:

-College friends
-Friends of friends
-Friends of the family
-Friends of your siblings
-People from a group
-Neighbors
-Old co-workers

After you’ve friend requested 10 people, close the app. Seriously. Don’t check what’s trending or start scrolling through your feed. And definitely don’t wait around to see who confirms your friend request. Get going on the next step!

Open the Messenger App and send out 10 messages to old friends. Think of friends, acquaintances and connections that you haven’t had contact with in over a month and send them this message:

Hey Jane! Did you see that [game/movie/weather/event/festival] yesterday? It was awesome. How are you doing lately?

Now close the app and get on with your day.

That’s it! You’re done! Let’s recap our progress so far:

At this point you’ve already touched 20 people without spending a single dollar, plus you’ve saved yourself $40 bucks! If you touch 10 people on Facebook everyday that’s 50 more people every week that you’re reaching and then an additional 50 conversations you’ve also started via the Facebook Messenger App that can all easily turn into new leads.

That’s 100 people that you’ve exposed your business to in five days.

And believe me, they will thank you for it. It’s a fact that more than 50 percent of Americans will buy or sell real estate in the next five years, so you can be sure that the folks you’re connecting with are going to be glad to have an expert like you in their corner.

Just remember that Facebook is a social network and people are logging in everyday, often multiple times per day, to connect. What this means for you is that you simply don’t need to spend money on Facebook to reach new people and generate more leads. You just need to take action, and the Facebook 10x10 Challenge is one way for you to take massive action. And get results.