#CEOX2018: The Biggest Brands in the Industry Are Overhauling—Here’s Why

Posted on Aug 16 2018 - 9:39am by Suzanne De Vita


From brands iconic in the industry to legacies with a regional stake, brokerages are pivoting, announcing fresher logos and made-over missions, all with an eye to the future while keeping its roots in tradition. RISMedia’s 2018 Real Estate CEO Exchange, held in New York City this September, will address the movement toward rebranding, and the balance needed to be successful in the transition:

The Rebranding Challenge: Fit for the Future While Preserving Your Roots

On September 6, John Featherston, president and chief executive officer of RISMedia, will host industry leaders and rebranders Nick Bailey, president and chief executive officer, Century 21 Real EstateVanessa Bergmark, owner and chief executive officer, Red Oak RealtyMatt Lombardi, senior vice president, Marketing, Communications and Events, National Association of REALTORS® (NAR); and Diane Ramirez, chairman and chief executive officer, Halstead Real Estate, to discuss the how and why behind rebranding.

The 2018 Real Estate CEO Exchange is made possible by:

Platinum Sponsor

Master Sponsors
American Home Shield®
Berkshire Hathaway HomeServices
Century 21 Real Estate
ERA Real Estate
HSA Home Warranty
National Association of REALTORS®
Quicken Loans®
Zillow Group

Host Sponsors
CINC (Commissions Inc)
Create for the Human
Engel & Völkers
Leading Real Estate Companies of the World®
Pillar To Post Home Inspectors®
Real Estate Express
Realtors Property Resource®
The Institute for Luxury Home Marketing
Wells Fargo Home Mortgage

Event Sponsors
David Knox Real Estate Training
HMS Home Warranty
Howard Hanna Real Estate Services
Local Logic
New Penn Financial
Real Estate Webmasters
REAL Marketing
Shelter Mortgage Company
Sherri Johnson Coaching & Consulting

RISMedia’s Real Estate CEO Exchange is by exclusive invitation only. Contact Cindi Gallucci, cgallucci@rismedia.com, for information.


Leave A Response