The Hottest Homebuyer Demographics? Hispanics and Female Millennials

Posted on Jan 10 2019 - 4:23pm by Jameson Doris
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The female millennial homebuyer has arrived—and in grand fashion. In the housing market, single women are one of the fastest-growing demographics, and those that are born between 1981 and 1996 are leading the way.

According to a® analysis, which took a look at the first names of homebuyers in this country, seven of the top 10 fastest-growing names are largely attributed to female millennials. Last year, the five fastest-growing first names on home sales deeds were Hannah, Austin, Alexis, Logan and Taylor—three of which are traditionally female names.

Deed data also revealed an uptick in Hispanic names for 2018. Home sales associated with traditionally Hispanic names and partially Hispanic names increased 4.1 percent and 3.7 percent year-over-year—sales to homebuyers with non-Hispanic names remained stagnant (0.1 percent year-over-year).

"Hispanics and millennial names overall also saw a surge in home purchases last year. If these buyers can continue to break through the affordability barrier, they are likely to make up a larger share of owners than ever before and dominate the market for years to come," says Javier Vivas, director of Economic Research at

Additionally, home sales to individuals with names often attributed to baby boomers and the Silent Generation (those born before 1945) saw notable dips, at 2 percent and 3.5 percent, respectively. Here's an infographic compiled by that illustrates this change in the tides when it comes to the typical U.S. homebuyer:

female millennial homebuyer


For a breakdown of the company's methodology and to view the full report, click here.