To be a successful real estate agent, gaining new leads should be a top priority.
While cold calling, prospecting and other traditional methods still work today, it is important to keep up with the ever-evolving marketing techniques for REALTORS®.
From refreshing your visual content to utilizing the growing power of social media, 2021 is the year to update your real estate marketing strategy to gain more leads.
In this blog, you will discover five of the best marketing tips for REALTORS® to get you leads fast in 2021:
- Create Virtual Walkthroughs
- Hire a Professional Photographer
- Utilize Instagram Stories
- Host Social Media Giveaways
- Share Educational Content
If you’re looking for new and fresh real estate marketing ideas to boost your business and grow your client base, look no further!
Create Virtual Walkthroughs
In 2021, more and more real estate professionals are understanding and utilizing the power of video for their business. And when it comes to showing a home, there is no better time to pull out your smartphone, hit record and offer your leads an immersive experience from wherever they may be.
Video walkthroughs offer more insight into how a home is realistically represented and give prospective buyers a better sense of what the space looks like in person.
Pre-recorded video walkthroughs are a great addition to your listings, but don’t forget about the perks of going live across different social media platforms. Host an upcoming live tour where you can walk your sphere through a home and showcase details that may otherwise be overlooked. This also gives your leads an opportunity to ask questions and engage with you, creating a relationship.
Not only will this help promote your listings, but it will help present your efforts in a more personable and relatable way that today’s homebuyers crave.
As more prospects are turning to the internet to begin their home search, it’s more important than ever to offer this experience, make your listings stand out among the competition and win over more clients for your business.
According to a 2019 NAR report, 29% of REALTORS® hired a professional to operate a drone for their business, while an additional 14% of REALTORS® plan to incorporate the use of drones in the future. Consider investing in a drone to film aerial shots of the property, showcasing the acreage, home size and style of the surrounding neighborhood.
Check it out: An Agent’s Guide to Shooting a Better Virtual Home Tour
Hire a Professional Photographer
For a successful listing to catch the attention of multiple buyers, photography is a must. With a busy schedule full of open houses, client meetings and team workshops, taking great listing photos can seem like a daunting task. Hiring a professional photographer can help you not only capture perfectly-lit staged images for your listings, but also connect you with a great resource for your business.
Professional photographers can be found in almost every market, making it easy for you to hire the right person for the job without looking too far. And they are pros for a reason—they understand lighting, angles and perception.
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