In today’s competitive real estate world, it's vital for brokerages to have strong recruiting and retention strategies, ensuring that their agents are happy and reducing the chance of them leaving for other opportunities.
In the latest RISMedia webinar—“Mitigating Attrition: How to Keep Agents from Chasing False Promises”—panelists Nathan Weinberg, co-founder and principal broker of MW Real Estate Co.; Ginni Barnhart, HR/Marketing Director of OwnerLand Realty; and Shannon McGee, sales director for IXACT Contact Solutions, Inc., discussed how brokerages can create a successful culture and strategy to attract and retain loyal agents using the right tools and resources they need to succeed in this competitive and ever-evolving market.
The webinar was sponsored by IXACT Contact and moderated by Joe Rand, chief creative officer of Howard Hanna | Rand Realty.
Recruiting was a major topic that these panelists covered, from understanding what agents want to providing the top tools and resources for success.
Weinberg explained his company’s process for attracting new agents. “There is no script when it comes to recruiting,” he said. “Recruiting is about the individual that we’re sitting in front of, making sure that they are doing more of the talking than we are.”
He believes that, in addition to training, listening to your recruits is just as important when it comes to developing successful agents. This can help you understand what their most important needs and wants are, ultimately boosting your training needs, tools and resources, while curating a culture where agents want to work.
Barnhart and her company utilize continuing education and networking to help in their recruitment efforts, while also highlighting the importance of listening to what agents want. “We focus on getting to know and building relationships with agents outside of our brokerages, which helps us create better systems,” she said. “Sometimes, agents don’t feel they are being heard by their brokerages, so that is one of the things that we try to do to make a difference in our company.”
She went on to explain the OwnerLand Realty philosophy of “agents first,” making sure that, rather than putting all of their focus on lead generation and sales, they're treating their agents and recruits as clients, highlighting their real needs and helping them grow their business organically.
To learn more about how your brokerage can benefit from strong recruiting and retention strategies, as well as useful tools and resources for success—and for some more great insight from these panelists—view the webinar, in full, below:
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