You Are Browsing ‘Industry Insights’ Category

The world is changing quickly, adapting to a consumer demand for automation and immediate gratification. This is especially true in the real estate world. More traditional agents are falling behind as the younger, tech-savvy generations use innovative tools to outperform the competition. New applications and artificial intelligence systems are making their way into...

Posted on Nov 16 2017 - 9:00am by Suzanne De Vita
Comments Off on Social Skills: A Beginner’s Guide to Facebook Live

Did you know that, this year, 74 percent of all content online will be video? Marketing with it is a must, according to Marki Lemons Ryhal, a social media speaker who recently shared tips on video at the National Association of REALTORS®' 2017 REALTORS® Conference & Expo. One of the easiest, and most inexpensive, marketing methods? Facebook Live, Lemons Ryhal...

Posted on Nov 15 2017 - 4:38pm by Housecall
Comments Off on Should You Build in the Winter?

By Megan Wild Maybe it has taken longer than expected to find the perfect house, or perhaps you've always wanted to build. You find construction exciting and adore the idea of designing a home from the ground up. Surprisingly, an ideally situated plot just landed on the market, and it's priced to sell. Unfortunately, there's an issue. Winter is approaching, and it...

Posted on Nov 15 2017 - 11:30am by Housecall
Comments Off on Indoor Air Toxins to Be Aware of This Holiday Season

By Alison Grimes As the holidays approach, there are many things to prepare. Some will even prepare an exercise routine or schedule to keep up with healthy weight fitness goals. However, few will consider the quality of air throughout the holiday season. Holiday activities such as heating, cooking, cleaning and even decorating can affect your indoor air quality. So,...

Posted on Nov 13 2017 - 4:10pm by Housecall
Comments Off on Double-Digit Online Lead Conversion Is Possible—Here’s How

By Zoe Eisenberg In the following interview, Jesse Zagorsky, broker/owner of Live. Love. San Diego Homes in Del Mar, Calif., discusses client relations and customer service, lead generation and conversion, and more.
  Years in Real Estate: 13
Number of Offices: 1
Number of Agents: 22
No. 1 Tip for Real Estate Newbies: Always answer...

By Dixie Somers If you are in the real estate game, a necessary skill in today’s digital marketing era is to learn how to write compelling real estate ads. An effective ad has the power to sell your properties quickly. Here are five tips to help you write compelling ads for your real estate business. Attention-Grabbing Headlines With thousands of property listings...

Most high schools don't teach students best practices in real estate. In turn, young buyers are often completely in the dark when it comes time for them to find their first home. Along with that comes far greater risks than someone who's shopping around for a second or third home. One risk that can have an impact on any potential homebuyer, however, is fraud....

Posted on Nov 7 2017 - 2:40pm by Housecall
Comments Off on How to Boost Your Referrals This Thanksgiving Season

By Liz Dominguez Thanksgiving is the perfect time of year to check in on clients and boost your referrals. Without constant follow-ups, clients will likely forget about a real estate agent that helped them buy or sell a few years back. Here are some tips for staying top of mind so you receive a constant string of referral business: Throw a party. Everyone likes an...

Posted on Nov 7 2017 - 1:37pm by Suzanne De Vita
Comments Off on Photo Recap: RISMedia’s 22nd Annual Power Broker Reception & Dinner

Power Brokers and other industry leaders gathered at The Palmer House Hilton in Chicago recently for RISMedia's 22nd Annual Power Broker Reception & Dinner, an invitation-only event held during the REALTORS® Conference & Expo. The event honored the brokers who ranked in RISMedia’s 2017 Power Broker Report, as well as recognized four leaders in real estate....

Posted on Nov 6 2017 - 1:52pm by Housecall
Comments Off on ‘Catch Me If You Can’ Author Shares Story and Anti-Fraud Tips at Power Broker Event

By Liz Dominguez RISMedia recently presented Frank Abagnale, author and film subject of "Catch Me If You Can," as the keynote speaker at the 22nd Annual Power Broker Reception & Dinner, held in Chicago in conjunction with the REALTORS® Conference & Expo. Abagnale is one of the world's most famous fraud-prevention specialists, portrayed by Leonardo DiCaprio...