By Kara Masterson Every individual has their own particular set of factors that can motivate them to buy a luxury home. At any given point in time, there will always be people in need of a luxurious home regardless of the economic conditions and other market variables. The demand for luxurious houses among young people is driven by the increasing disposable income...
By Maricel Tabalba
Millennials are getting the brunt of the blame for killing many industries that were supported by previous generations but, as it turns out, the real estate industry is alive and well. Understanding what Millennials are looking for in a potential home is imperative if you want to succeed as a real estate professional, as more Millennials...
By Courtni Wisenbaker-Scheel The soaring temperatures of the time come with sky-high energy bills. If you’re looking to improve your home’s energy efficiency as your HVAC kicks into overdrive, consider adding these energy efficient home hacks to your weekend warrior to-do list. Increase Insulation Air leakages can occur anywhere in your home, resulting in your...
There have been a lot of studies, think pieces and discussions trying to figure out millennials. Business owners were skeptical about hiring millennials a few years ago and now, as this younger generation continues to grow and succeed in life, the housing market seems to be the next millennial-facing industry. There’s no doubt that millennials have finally entered...
By Isaac Christiansen Digital technology is always being improved upon. As the tools of digital marketing are being upgraded, so are the ways that technology can be used to reach new customers. As soon as you learn one new strategy, a newer and better one appears. It is important to stay abreast of the emerging trends and technologies so that you can make full use...
By Mary Walton Real estate careers aren't built like others. You're working for yourself, your hours and wage can vary greatly, and the work can be very much up and down. However, you're still going to need a good resume if you want to find work, especially if you work with a broker. You need to ensure that your resume is up to scratch. Here's seven tips for writing...
Thanks to Facebook, a real estate brokerage can now target past visitors to its site by presenting them with ads on social media. "Dynamic Ads for Real Estate" helps brokers and agents promote relevant listings to those who matter most—Facebook and Instagram users who have previously searched for properties on a specific agent or company website. This latest project...
In the following interview, Kristin Morley, REALTOR® with Rodeo Realty in Los Angeles, Calif., discusses online lead generation.
Region Served: Los Feliz to Malibu
Years in Real Estate: 17
You’ve been able to turn a $10,000 spend into $9 million in sales, which is impressive from an ROI perspective. Has something changed, or is this typical of the results...
By Nathan Garrett It is reported that every day there are two million new articles posted online. That's almost 1,400 new posts every single minute. As it turns out, most of these post are coming from large, nationally syndicated websites that can push out anywhere from 500 to 1,000 posts alone. With this much competition, it seems impossible to stand out from the...
By Mary Walton
Real estate is renowned for being one of the most competitive fields. As an agent, you’ll need to write a listing that makes the property shine in order to get it sold. In this article, we’ll show you how to do just that alongside all the tools you’ll need to ensure it’s perfect.
Highlight the Positives
List out all the positive selling...
