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By Chris Stoddart Real estate companies are quickly adopting drone technology as it offers them a new way to catch the eyes of potential buyers. According to Joe Carriere, owner of Dallas Air Photos, “Most real estate professionals utilize MLS to promote their listings online. Up to 30 images of a property can be uploaded to the MLS system. However, only one single...

Posted on Jun 7 2016 - 4:13pm by Suzanne De Vita
Comments Off on Sellers: What Every Buyer Wants to Know About Your Home

Home sellers are in an advantageous position this summer, with demand high and sales at their strongest in close to a decade. Planning to list your home in the coming weeks? Get the most for your house before the season’s up by making it accessible to buyers—with information. TWEET Every homebuyer wants...

Posted on May 27 2016 - 9:48am by Maria Patterson
Comments Off on The Many Faces of Homeownership: Beyond Diversity

From left to right: Jeff Berger, Dan Forsman, Gary Scott, John Yen Wong, Eddie Berenbaum, Joe Nery, John Featherston Sometimes, even publishers use the wrong words. While the title of RISMedia’s Power Broker Forum at the recent REALTORS® Legislative Meetings & Trade Expo in Washington, D.C., touted “emerging-market business,” we came to realize this was...

While women in business schools and C-level suites may still hover on the low end when compared to their male counterparts, single women are currently proving to be one of the most important demographics in the home buying market. The National Association of Realtors® (NAR) reported this year that — of the recent buyers who are single — single women accounted...

All hail the listing presentation! While technology has streamlined and gussied up the real estate transaction over the years, the listing presentation still reigns supreme as a critical component of a real estate agent’s success.  While certain tried and true factors still play a starring role in the listing presentation – ie, the comparative market analysis,...

Emojis are everywhere—even in real estate. TWEET
A new real estate-themed emoji keyboard has hit app stores, launched by the California Association of REALTORS® (C.A.R.) in response to the world-over shift toward informal, visual communication. The keyboard, downloaded through an app called CARmojis,...

Posted on May 11 2016 - 11:51am by Housecall
Comments Off on 4 Reasons You Shouldn’t Hide from Competitors

By Tony Mariotti A real estate agent recently asked whether he should do anything about his competitors following his Facebook business page. He thought it could be prudent to ban or remove them. I understood the reasoning of the question; a competitor might steal his great marketing ideas. But as I thought it through, I honestly couldn’t come up with a single...

By Tori Toth Think you have all the players in place on your real estate team? Think again, if you’re missing a home stager. This important role takes a special interest in how the homes you represent are portrayed to buyers. Home staging, according to the Real Estate Staging Association, is the act of preparing and showing a property for sale. It is a systematic...

Credit: Pixabay.com Having student loan debt doesn’t deny your approval for a mortgage loan right off the bat, but it can definitely be one of the factors that can make or break your application. According to The Wall Street Journal, out of almost 46,000 first-time home buyers seeking a mortgage loan, nearly 75 percent were approved. Of those approved, 27.3 percent...

By Benny Lamm The shape of senior living communities across the world has changed drastically over the past several years. Baby boomers have their own unique ideas of what their retirement years are going to look like, and the industry must change in order to fit the shape of their unique preferences. This year’s anticipated trends don’t look like your grandmother’s...