By Sandy Garner, Harcourts The Garner Group Real Estate Many marketers have tried to pigeonhole the millennial generation into a series of descriptors, making generalizations about 80 million people that may or may not be true. One thing most agree on is that this generation is passionate. Passionate about causes, lifestyle choices and living the way they want. This...
By Chris Stoddart Online listings are the first step of almost every real estate sale these days so it is crucial that yours be in great shape. Attracting buyers with property listings can be a challenge for many real estate agents, but if you keep the right things in mind it is easy to use them effectively. Don’t Be Afraid To Stand Out One of the biggest mistakes...
By Tyler Harman When homes sell in minutes and accept offers way over list price, how do you stand a chance? TWEET I work in one of the most competitive markets in the country and have seen how frustrated buyers can become. After seeing a few horror stories myself, here are five tips that will help manage...
Achieving the American Dream conventionally involved acquiring a starter home—purchasing a house for life led now, with the intention to trade up to a home that meets needs in the future. The Dream’s alive and well. Starter homes? Hardly. A solid three-quarters of first-time homebuyers polled by Bank of America would prefer to forgo an entry-level home and buy...
By Chris Stoddart Real estate companies are quickly adopting drone technology as it offers them a new way to catch the eyes of potential buyers. According to Joe Carriere, owner of Dallas Air Photos, “Most real estate professionals utilize MLS to promote their listings online. Up to 30 images of a property can be uploaded to the MLS system. However, only one single...
Home sellers are in an advantageous position this summer, with demand high and sales at their strongest in close to a decade. Planning to list your home in the coming weeks? Get the most for your house before the season’s up by making it accessible to buyers—with information. TWEET Every homebuyer wants...
From left to right: Jeff Berger, Dan Forsman, Gary Scott, John Yen Wong, Eddie Berenbaum, Joe Nery, John Featherston Sometimes, even publishers use the wrong words. While the title of RISMedia’s Power Broker Forum at the recent REALTORS® Legislative Meetings & Trade Expo in Washington, D.C., touted “emerging-market business,” we came to realize this was...
While women in business schools and C-level suites may still hover on the low end when compared to their male counterparts, single women are currently proving to be one of the most important demographics in the home buying market. The National Association of Realtors® (NAR) reported this year that — of the recent buyers who are single — single women accounted...
All hail the listing presentation! While technology has streamlined and gussied up the real estate transaction over the years, the listing presentation still reigns supreme as a critical component of a real estate agent’s success. While certain tried and true factors still play a starring role in the listing presentation – ie, the comparative market analysis,...
Emojis are everywhere—even in real estate. TWEET
A new real estate-themed emoji keyboard has hit app stores, launched by the California Association of REALTORS® (C.A.R.) in response to the world-over shift toward informal, visual communication. The keyboard, downloaded through an app called CARmojis,...
