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Posted on Apr 1 2016 - 12:03pm by Housecall
Comments Off on Why Email Marketing Must Be a Priority for Real Estate Agents

By Paul de Fombelle Email is easily the most ubiquitous digital communication technology. Ninety-five percent of online consumers have at least one email address and most check their email every day. If you are not incorporating this valuable tool into your real estate marketing, you are missing out on valuable leads. Here are a few items that make email so important...

Posted on Mar 29 2016 - 4:28pm by Housecall
Comments Off on Crack the SEO Code with This Niche Strategy

By Tyler Zey Are you ready to get ahead on Google and dominate your local market? Then this blog is for you! Today I’m going to tell you how you can magnify your search visibility and start ranking on the first page of Google with one simple strategy. But first… Let’s briefly touch on why SEO actually matters (a lot). The fact is, SEO traffic usually gives you...

Posted on Mar 28 2016 - 5:22pm by Housecall
Comments Off on Spring Fever: Tips for Real Estate Agents to Stay Competitive

By Gyawu Mahama March Madness is here, but it’s not just the players getting competitive. Independent real estate agents and agency owners are competing for clients as spring – the most popular time to buy a house – springs into action. This time of year, it’s more important than ever for these business owners to stay competitive in a crowded market. Hiscox...

By Jonathan Deesing For real estate agents, every home staging poses unique challenges. One of the biggest is trying to stage a home while the owners are in the process of packing and moving out. With boxes, tape and bubble wrap strewn about, it can be hard to give a good idea of what the house really looks like, not to mention the potential lack of furniture or décor...

Posted on Mar 21 2016 - 10:54am by Suzanne De Vita
Comments Off on Are You Tapping the Demand in Your Database?

Of the 17 million would-be buyers in the market, short of 6 million will transact this year. TWEET How’s that for a statistic? “This large share of pent-up demand, which, I would argue, is huge—and represented by the fact that the number one reason people told us that they were buying a home last year...

The low-maintenance movement has taken hold across generations of homeowners. For millennials—the leading segment of homebuyers—the lower, the better. So summarized by Jill Waage, editorial director of home content for Better Homes and Gardens: “They want to use their brains for other things, not for remembering whether they adjusted the heat or closed the garage...

By Rina Camhi, 10MinRealty Buying and selling a home can be a daunting task for anyone, especially when it is your first time. But, it’s a process you don’t have to go through alone – that’s where a real estate agent earns their weight in gold. When homebuyers and sellers work with an agent, the entire process runs smoother and is a lot less stressful than...

It’s no secret staging can raise the value of a home—in fact, it can boost a sale price by as much as 10 percent. The best staged homes—the ones that garner the full 10—strike the balance between lived-in and never-owned. How can you apply that science when staging your home? Look no further than model homes, which draw buyers by blending the form-follows-function...

By Yulia Kozhevnikova, Tranio.com First come the hipsters, then the middle class and finally the Michelin-star gastropubs. These are just some of the trademarks of gentrification according to Tranio, a trend that can be very profitable for local property markets but only if you can figure out when it will happen. As a general rule, property price growth varies within...

By Terri Engels Being a successful real estate agent requires a constant two-pronged approach: marketing yourself to bring in new leads and maintaining relationships with past clients. While many real estate agents double down on the former by spending an arm and a leg on a state-of-the-art website, mobile apps and even old-school newspaper ads, the truth is that...