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Posted on Apr 28 2016 - 5:18pm by Beth McGuire
Comments Off on Better Homes and Gardens Real Estate Presents the ‘Gen-Z’ Perspective

Last year, Better Homes and Gardens Real Estate reported its groundbreaking industry research on the home-buying expectations of “Generation Z”—the cohort of 21 million U.S. teens born from the mid-to-late 1990s through the present. The company gathered a focus group of 13-18-year-olds at its Madison, N.J., Realogy headquarters, for a day-long Gen Z Advisory...

By Ryan Fitzgerald Buying a home is a large investment. An investment you’re going to want to protect. As a part of protecting your investment, there are inspection contingencies (also known as due diligence contingencies), which offer buyers the opportunity to inspect the home before moving forward with the purchase.  A home inspection is one of the most important...

Anthony “AB” Bourke, CEO & founder of Mach 2 Consulting. Photo Credit. As a native New Yorker, the September 11 terrorist attack on the World Trade Center profoundly affected me. Over the years, all of us connected to New York City have continued to share stories of that horrific day, still trying to process, never able to forget. By now, though, I figured...

By Tyler Zey Have you been struggling to get the results you want for your business on Facebook? Are you wondering why real estate Facebook marketing just doesn’t seem to work? Here's a real estate Facebook marketing challenge for you that’s going to change everything! While Facebook ads definitely have their place, pouring money into advertising on Facebook week...

Real estate professionals are grappling with a gray area in the industry: independent contractor status. With recent litigation shining a spotlight on this contested issue, tell us: Is independent contractor status a help or hindrance to real estate? Share your thoughts in our brief Reader Report survey below! // Create your own user feedback survey ...

Posted on Apr 15 2016 - 10:53am by Zoe Eisenberg
Comments Off on These Neighborhood Amenities Can Kill Your Property Value

In real estate, the phrase “cash is king” is oft overused. However, if you're struggling to sell a house in a bad 'hood, then you already know that in reality, location is king. Purchasing a home in a great area, or an area that is up-and-coming, can help maximize the value of your home investment. So what can tear your property value down faster than a...

Bicycle-friendly amenities are contributing to a surge in property values TWEET in communities across the globe, marshaled by developments in urban centers and suburban outposts that accommodate “active” transportation. “Today, bike trails, bike lanes, bike-share systems, and other forms of active transportation...

Posted on Apr 4 2016 - 12:48pm by Maria Patterson
Comments Off on The Numbers Don’t Lie…but they Don’t Tell the Whole Story Either

The fact that the Top 1,000 firms in RISMedia’s 2016 Power Broker Report collectively amassed more than $1.1 trillion in sales volume in 2015 unquestionably signifies important growth in the residential real estate sector—to the tune of $150 billion more in sales volume over our 2014 report. But the real story about the market lies in what’s behind those numbers. Despite...

Posted on Apr 1 2016 - 12:03pm by Housecall
Comments Off on Why Email Marketing Must Be a Priority for Real Estate Agents

By Paul de Fombelle Email is easily the most ubiquitous digital communication technology. Ninety-five percent of online consumers have at least one email address and most check their email every day. If you are not incorporating this valuable tool into your real estate marketing, you are missing out on valuable leads. Here are a few items that make email so important...

Posted on Mar 29 2016 - 4:28pm by Housecall
Comments Off on Crack the SEO Code with This Niche Strategy

By Tyler Zey Are you ready to get ahead on Google and dominate your local market? Then this blog is for you! Today I’m going to tell you how you can magnify your search visibility and start ranking on the first page of Google with one simple strategy. But first… Let’s briefly touch on why SEO actually matters (a lot). The fact is, SEO traffic usually gives you...