Just when you think you've seen every possible way to market a home—from Michael Jordan's voice-over to this “babe” infested monstrosity--someone rolls in to prove you wrong. Recently, California-based real estate company SF Good Life unleashed a new listing video starring several fluffy, four-footed friends. “Kitten Invaders” showcases the listing 16...
It can be daunting to approach a new project if you’re not a professional. However, redesigning the interior of your home doesn’t have to be a long, difficult process where you have to knock out a wall or reconfigure the plumbing. With the right attitude, it’s a cinch to spruce up the interior of your home without risking your home warranty in the process. Even...
Few brokers have bested the challenge of motivating agents to adopt technology—and with a revolving door of new tools, overcoming that challenge appears a fool’s errand. But as attendees of RISMedia’s recent Broker Best Practices Webinar learned, there are solutions that impart a positive effect on agent adoption outcomes, and they start with one question: Why? “It’s...
A home is a major investment and it’s one that stands to appreciate if you continue to invest your money wisely. Avoiding these five critical mistakes will help you turn your home into your greatest asset instead of your greatest expense. 1) Don’t sell too soon. Generally speaking, it takes at least three to five years to gain home equity. That said, it’s best...
When NBA superstar Michael Jordan bought his estate in 1991, it was a groundbreaking purchase that shocked the world of celebrity real estate. Located just outside of Chicago, Legend Point was massive - 56,000 square feet, to be exact. It's a mega-mansion with nine bedrooms, five fireplaces, a putting green, a tennis court, a regulation basketball court, and much,...
According to the U.S. Census Bureau, millennials now number 83.1M – more than one quarter of the nation’s population. As the largest demographic cohort in America, millennials are a powerful buying force and brands are vying for their attention. They are the largest source of new demand for rental housing and represent 32 percent of the U.S. home buying market...
By Lisa Johnson Mandell, AtHomeInHollywood.com With temperatures in the triple digits here at home in Hollywood, the real estate market has been too hot to handle. No one wants to house hunt in this stifling heat. While driving from listing to listing you hear Steve Carrell on the radio haranguing you to turn the water off when you brush your teeth, and when you...
With never-ending news stories about the poor air quality in cities and depressing gray pictures of smoggy skylines, it’s no wonder that most Americans assume that their indoor air quality is better than the quality outdoors. However, the quality of indoor air is, on average, two to five times worse than that of outdoor air, and in fact, the EPA rates indoor...
What's more terrifying than living in a haunted house? Living in a haunted house that strangers are constantly trying to break into. This is the case for Norma Sutcliffe and Gerald R. Helfrich , the owners of the “haunted” home that inspired the 2013 film "The Conjuring." The filmmakers behind the haunted flick positioned the story as based on truth, and published...
Across the U.S., homeowners’ associations are on the ascent. According to the U.S. Census Bureau, 59 percent of newly constructed homes in 2014 were part of a homeowners’ association. That’s up from 46 percent in 2009. So, what’s the draw of homeowners’ associations? By the same token, what are the drawbacks? “A well-run and managed HOA can be a blessing,...
