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By Kate Khom Before the age of marketing, a word-of-mouth strategy was one of the main ways to get recognized in the world of business, besides advertising. In the age of the internet, this strategy still exists under the term "viral marketing," saving its initial features, but having adapted to the demand of the digital world. Viral marketing techniques are...

By Sandy Newman The cutting edge of real estate listings remains the use of drones to photograph or film a property. Since it's lacking in popularity among most agents, embracing this technology could be one thing that sets your business apart. Drone photography offers versatile and creative ways to capture a property—and the attention of homebuyers. Here are...

By Roy Dekel, CEO of SetSchedule Real estate has always been an industry focused on people—making connections, forming relationships, doing legwork and having face-to-face meetings. An agent's personal network can sometimes be just as valuable to them and their clients as their market knowledge. Things are changing quickly, however, with the advent of advanced...

By Frederick Peters The holiday season is a busy one. Hanukkah, Christmas, parties, performances—and let's not forget shopping!—consume us between the beginning of December and New Year's. As a result, many home sellers believe that it's a good moment to refresh their listings by removing them from the market. There's a certain intuitive sense to this. Buyers...

By Josh Biggs Zillow's latest Consumer Housing Trends Report indicates that 38 percent of homebuyers consider new construction, but only 11 percent end up building a new home. You've probably experienced this decision-making process with some of your clients who aren't sure whether they should buy land and build a new home or purchase an existing home. Among other...

By David Hakimi Location, location, location. Half of buying a home is all about finding where you want to live. You might've found your dream house, but it's not in your dream neighborhood. Related: Top 10 Markets and Neighborhoods So, what should you be watching out for? Here's how you can find the perfect neighborhood: Check It Out Online Ah—the internet. It...

By Ellen Sirull Finding an apartment that matches your budget and includes all the amenities and features you want in a home can sometimes be tough to do. The reality is that most people will need to compromise on something along the way in their rental search. According to an Apartment Guide survey, 67 percent of renters say they feel they have to sacrifice wants...

Design review processes are established across the U.S. as a way to ensure quality of design for several projects, including site plans, landscape plans and building design. These reviews often take zoning ordinances into account, and timelines and regulations for remodeling design permits can vary depending on location, and especially on project type. Jodi Deranja...

By Audrey Pilcher Email marketing is a popular form of communication between businesses and customers that hasn't lost its relevance and effectiveness. Many industries stand to benefit from emails—real estate included—because it allows direct contact with leads and customers, which means an excellent opportunity to convert them and keep them engaged with your...

By Meghan Belnap A better neighborhood comes with a lot of advantages for your family. Whether you're a history buff or just looking for a nice place to settle down, neighborhoods with a rich historical background carry many benefits for yourself and for children that grow up there. Here are some of the great things that you may experience by living in an historic...