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By April Wong, Senior Marketing Manager at Chime Technologies The real estate industry has been relatively slow to embrace technology, and a few years ago, agents could more easily get away without a strong social media presence. Social media is no longer “optional” for real estate professionals. Consumers expect any and all the businesses they work with to engage...

Buying a house is likely to be the biggest financial commitment that you will make for your entire life, and while the experience can be both exciting and nerve-wracking, it’s important to get it right in order to avoid excessive extra costs in the future. When it’s your first time buying, it can be a little overwhelming, with lots of unknowns, legal wranglings...

When trying to drive traffic to your website or blog, it makes sense to work hard on the things that will benefit your site and your business the most. You write interesting, informative blogs, provide reliable information and do your best to give insight into real estate in a way that serves your readers. With all the effort you put in, it may seem like a weird idea...

Single homebuyers have a tougher time than most affording a house—and a new report shows single women have it harder than single men. A joint report by PropertyShark and RENTCafé reveals housing in 23 of the nation's top 50 metropolitan areas is out of reach for single women, while housing in 14 areas is out of reach for single men. Austin, Texas; Boston, Mass.;...

It's happened to every real estate broker. You're sold on a new product, eager to present it to your agents as a must-have tool in their arsenals. You offer to subsidize the cost. You provide comprehensive training. You send email after email communicating its value. You say to yourself: How could they not use this? The adoption rate says otherwise. RISMedia's recent...

Every industry has increased their mobile efforts with 71 percent of marketers declaring mobile marketing to be essential to their business. Real estate agencies can make great use of mobile marketing to bring in new leads and to maintain customer loyalty. Tools such as text messaging, mobile apps, social media, video, and online reviews are all accessed on buyers’...

In the following interview, Robert Slack, broker/owner of Robert Slack Fine Homes in Ocala, Fla., discusses his journey from broke used car salesman to booming real estate broker, with a boost from online leads. Region Served: Florida
Number of Offices: 1
Number of Agents: 56 You've been in real estate now for five years at a point in your life when some...

Eight years after the housing bubble, homebuyers are still exercising caution. This is particularly seen in the luxury real estate market, which ended 2016 on a slow note. A combination of oversupply and rising housing costs in cities like San Francisco and New York left buyers feeling choked out. Will the market improve in 2017? Experts have mixed feelings. "We...

By Kara Masterson You're exploring life as a new employee in a city of which you know little. The last thing you want to do is blindly choose a house out of necessity. Here are four tips that can help you in your quest to find the perfect new home in your new city. Understand Your Personality and Desires Your personal characteristics, for the most part, remain the...

By Caroline Davis Reaching thousands of people with a single post, sharing property information, and geo-targeting potential clients with paid ads are all benefits of using social platforms for your real estate business. When using any platform, however, there are specific steps you can take to optimize your efforts, especially when posting photos or updates. Luckily,...