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Once a real estate agent’s bread and butter, direct mail marketing (known in the business world as “direct response advertising”) is near extinction. Marketing experts from every corner of the Internet proclaim that direct mail marketing is dead. Say it ain’t so! This blogger has hope. I bet there are agents out there who still send mailers to reach their...

Rumors are spiraling like crazy over Apple's impending iPhone 6 announcement next week. Will it have a better camera? Larger screen? Improved Siri functionality? Water-proof? Solve world hunger? (OK, maybe not that last one...) As we get closer and closer to welcoming a newer and more improved iPhone, it's always great to take a look back and see how far we've come. This...

RISMedia’s 2014 CEO Exchange takes place September 9 and 10 at the prestigious Yale Club in New York City, and in addition to turnkey marketing solutions and powerful broker strategy sessions, conference attendees will also get the opportunity to privately tour one of the city’s newest and most luxurious properties on the market. To cap off the two-day meeting...

Did you miss the August 13th webinar with Rob Levy of Portland's Keller Williams Realty Professionals and host Verl Workman discussing the secrets to making your online marketing dollars work for you? RISMedia has released a recording of the webinar for our readers, which can be viewed below. If you missed the live event, we invite you to spend an hour to gain some...

Owning a green home isn’t just an aspiration for the rich and famous anymore. It’s unlikely that your average green buyer will want to go all Julia Roberts and take on a $20 million green renovation, but with more and more states setting energy standards for new construction, odds are you’ll be listing a green home sooner than you think. Keeping that in mind,...

With real estate markets back on the rise almost everywhere, there sure are a lot of new agents out there. If you’re just starting out in real estate, we’ve come up with four things you shouldn’t say when you are working with clients. None of these utterances has to be a deal breaker. We’ve put together a few scripts you can use instead, or perhaps immediately...

In my last post about mastering tablets, I focused on Apple’s iPad and discussed how real estate professionals can utilize it to simplify their day to day tasks. A few Housecall readers suggested I tackle a similar post but with Android tablets, so this blog will focus on the Almighty Google’s operating system. Droid users praise Google for its flexibility; the...

Every homeowner has mortgage payments on the brain. Whether it’s a 15- or 30-year term, standard, fully amortizing mortgages are designed so that homeowners pay off the balance over the life of the loan. This means that homeowners with a 15-year term will make 180 payments – double that to 360 for a 30-year term. Homeownership, like marriage, is not a commitment...

FSBO [abbr.] – Property that is ‘For Sale By Owner,’ denoting a lack of an agent or broker representative Ah, FSBOs. Those properties owners insist on selling without the guidance of a professional, often in an attempt to avoid paying a hefty commission. A precarious move, considering the unpredictability of the housing market. Risks aside, FSBOs present a golden...

“Everything must be made as simple as possible. But not simpler.” – Albert Einstein Einstein’s Razor sums up the ideal system – a process that effectively covers all bases and requires minimal effort to do so. Something that un-complicates things. Something that works. In a perfect real estate world, CRM systems would do it all, thoroughly and completely,...