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I've seen lots of elaborate listing videos in my days, but never has one stumped me quite as much as the latest video put out by “real estate brokerage” Huge Property Corp (mind the quotes, here). In this elaborate music video, pop star Carly Rae Jepsen poses as buyer while producer/composer Danny L Harle acts as a real estate agent. Together they cruise a sterile-looking...

Staging is a sizable expense for home sellers, who spend hundreds—even thousands— appointing their homes to web- and show-ready state. The National Association of REALTORS® reports the median spend on staging is $675, and according to StagedHomes.com, professional staging services average $3,000 to $5,000. Add remodeling expenditures to the tally, and the cost...

Creating and implementing a consistent social media strategy is vital for REALTORS® looking to cultivate online leads while maintaining current relationships. Social media has re-shaped the way business is conducted, both nationally and globally, across all industries. For real estate agents wanting to reach every type of buyer possible, social media is a resource...

The home warranty has long been a staple of the U.S. residential real estate transaction. Taking the unexpected expense out of unexpected home repairs has always been critical in providing buyers and sellers peace of mind before, during and especially after the sale closes. But in discussing this important topic with your listing and buyer clients, there are a lot...

Are you using Snapchat in your real estate business? Well, you should be. The service’s disappearing Stories feature has reinvented social media and is currently changing the game for publishers’ shared content. (It’s also insanely popular with millennials, too). Now, not to be left behind, the Facebook-owned Instagram wants in on the action. Thanks to a recent...

Moving to a new home is one of the most exciting life experiences there is. For you. But when one of your friends is moving and asks you to help, there's not enough free pizza in the world! But you say yes anyways because you don't really have an excuse not to lend a hand. Not anymore. This excuse generator provides random, funny excuses to get you out of waking...

Queensland, Australia real estate agent Zac McHardy used Facebook Live to show buyers through this Geebung property. Drumming up interest in an open house may be about as fun as watching paint dry, but getting people through the front door is a (huge) step in the right direction when it comes to getting your latest listing sold. And with the tools and technology available...

As children, we were probably all obsessed with a certain cartoon, book or even a video game. We yearned to have our world be taken over by our favorite fictional universe, if only just our bedroom. This type of dream haunts you throughout your life if it goes unfulfilled—kind of like never getting to throw that princess tea party themed birthday you always wanted. You...

Every house has a story—too often, regrettably, lost in its listing description. Not so for Rhode Island real estate agent Phyllis Nathanson, who was inspired by her listing’s story to develop a description that’s drawing not only interest from buyers, but also the attention of the internet. It’s an honest, witty take on the typical description—a compelling...

Times are changin’ at Facebook, and once again, the social network has amended its algorithm, this time to position posts from family and friends at the top of your news feed—a change that could reduce your exposure to the pages you follow. There are three simple steps you can take to ensure you stay up-to-date on the latest from your favorite pages. To stay connected...