At just above 30 percent, millennials—those aged 18 to 34—now make up the largest segment of buyers. Only 2 percent of REALTORS® are under the age of 30. How can the industry reconcile such a discrepancy? As attendees of RISMedia’s recent Broker Best Practices Webinar learned, the solution is a spoke-hub recruitment and retention strategy, centered on—what...

Visiting the iconic Playboy Mansion is a pipe dream to many, let alone having a chance to own it. Well now that pipe dream could become a reality and the mansion could be yours...if you have $200 million. Hugh Hefner's playtime palace hit the market this week, seeking the right buyer to own the legendary home of Playboy's original playboy and publisher, who bought...

By Brad Shorr Keyword selection is the heart of an SEO campaign. If you select the wrong keywords, most or all of your subsequent campaign investment will be wasted, even if you use brilliant SEO techniques. Why? Because if you select the wrong keywords, you won’t attract the right type of traffic — i.e., traffic from visitors who are interested in buying or renting...

Pets have found their way into the hearts—and homes—of over 125 million households across the country. Now, more so than ever before, pets are warranting consideration beyond that of their owners. On the house hunt, “I can easily say 80 percent of my buyer clients either have pets or are planning on getting one once they are in their new home,” says Beth...

If you haven’t heard the buzz about online content and the dividends it can pay in real estate, you need to take note. Real estate agents who know what it takes to succeed in online content are seeing awesome results. On the flip side, some agents believe publishing online content is a complete waste of time. The reason is most likely because they close their computer...

By Dustin Brohm We are in the middle of one of the biggest cultural and technological shifts since the Industrial Revolution. We’re only a couple of decades into “the Internet” and already companies like Amazon are delivering packages with drones within an hour of placing the order. We can use our iPhones to unlock our front door, turn the lights on in the kitchen,...

With a new year comes a new you…and new business! Armed with any mobile device, there’s an overabundance of technology and apps at your fingertips to help you redefine your marketing strategy and hit the ground running in 2016. One particular app you should consider using? Periscope. Not only can it allow your sphere of influence to get to know you on a more...

Millennials are drawn to the bright lights of big cities, but with a re-imagined take on the apartment, that city could be on the West Coast today, and the East Coast tomorrow. The Kasita, a smart technology-enabled, mobile apartment or “apodment,” as coined by CityLab, allows tenants to move their households to urban locales with the tap of a finger, whether...

Home is where the heart is, but sometimes it’s also where a homeowner’s savings plan comes into account. Homeowners may have a long wish list of home renovations and projects, and sometimes the work is never done. While return on investment (ROI) may not be the biggest consideration in a homeowner’s mind when deciding which projects make it to the top of the...

By Ryan Fitzgerald There is a line in online marketing that “content is king.” There’s no arguing that content is the most essential piece to building an online marketing strategy. The second most important piece is creating a great promotion strategy that ensures your content reaches the largest audience possible. After all, What you want is to find ways to...