By Tony Mariotti A real estate agent recently asked whether he should do anything about his competitors following his Facebook business page. He thought it could be prudent to ban or remove them. I understood the reasoning of the question; a competitor might steal his great marketing ideas. But as I thought it through, I honestly couldn’t come up with a single...

By Tori Toth Think you have all the players in place on your real estate team? Think again, if you’re missing a home stager. This important role takes a special interest in how the homes you represent are portrayed to buyers. Home staging, according to the Real Estate Staging Association, is the act of preparing and showing a property for sale. It is a systematic...

By Jeff Caldwell If you're considering putting your home on the market, don't neglect your outdoor space while making improvements indoors as well. Your home's exterior and the backyard are important in drawing the eyes of potential buyers and making your home as appealing as possible. Here are some modern trends in outdoor living that will entice today's buyers. Outdoor...

By Mikkie Mills Having student loan debt doesn’t deny your approval for a mortgage loan right off the bat, but it can definitely be one of the factors that can make or break your application. According to The Wall Street Journal, out of almost 46,000 first-time home buyers seeking a mortgage loan, nearly 75 percent were approved. Of those approved, 27.3 percent...

In celebration of Mother's Day, we're highlighting the homes our favorite on-screen moms. From "Jerry Maguire" to "Almost Famous," this infographic--recently released by Trulia--allows us to peek into some of the most iconic pads occupied by fictional moms, and take a look at what these homes cost off-screen. ...

On April 21, the world lost one of the most iconic musicians we had left: Prince. The flamboyant, genre-bending musician passed away at his own estate which also doubled as his recording studio - Paisley Park Studios in Chanhassen, Minn., located just outside of Minneapolis. Named after Prince's song of the same name, the compound not only features his recording studios,...

By Benny Lamm The shape of senior living communities across the world has changed drastically over the past several years. Baby boomers have their own unique ideas of what their retirement years are going to look like, and the industry must change in order to fit the shape of their unique preferences. This year’s anticipated trends don’t look like your grandmother’s...

The best way to connect with a client will always vary based on their preferences. But for those seasoned agents working to appeal to a millennial client, a lot can get lost in the age gap. Below are a handful of ways to come off as hip and happening to your younger clientele. Be flexible. When it comes to communication, meet your millennial client in their...

Air quality has a direct impact on our health, both in and outside of our homes. While much is being done to improve the air outdoors, maintaining a healthy level of air quality inside is evenly important. A range of triggers can lower indoor air quality, including carpets, chemical cleaners, heat sources and humidity. Build-up of these pollutants may result in “Sick...

By Mary Grace A spacious home with grand vaulted white ceilings filled with light isn’t in the budget for every homeowner, but creating a space that feels open and airy can be achieved even in the most Lilliputian abode. Decluttering, playing with light effects, and limiting the amount of large objects you have in a single room will change how you interact with...