Creating your own local community pages is a great way to differentiate yourself as a real estate agent. While it can take a little work to compile something that is informative and useful, community pages that cover the areas you work in offer a number of advantages. When you want to stand out to potential clients, every little bit helps. Advantages of Real Estate...

It’s no secret that color is crucial when marketing a product. In fact, consumers come to a subconscious conclusion about a product within 90 seconds of viewing, and much of that judgment (62-90 percent) is based solely on color, according to the Institute for Color Research. Retailers apply these findings every day (think red sale signs) to encourage consumers...

Unless you hire a crew for upkeep, your responsibilities as a homeowner likely include some form of landscape maintenance. Did you know that a large portion of household water usage goes directly to maintaining a landscape? Enter the xeriscape. Xeriscapes require just a fraction of the water you’d generally use to keep your landscape lush. A University of Georgia...

This post was contributed by Tyler Zey. Real estate landing pages are crucial to any online strategy today.  These pages are dramatically different than typical website pages in that their sole purpose is to get contact information out of visitors.  Unlike blog pages and IDX listings, these pages give a value proposition and then ask the visitor for their contact...

Fret not, gentle readers: summer is right around the corner. Sure, spring will peek its head out first, but let’s keep our eye on the prize here. If you are one of the lucky few homeowners to own a shed, you have just become part of a super elite ninja-style group of owners. A secret society, if you will. And if you don’t currently own a shed, you might change...

When it comes to success in real estate, there’s no better teacher than someone who’s lived it. In the March installment of RISMedia’s Agent Webinar Series, “The Secrets of Systematized Success,” attendees learned just how powerful number-based systems can be from two of the industry’s most profitable professionals. With experience backed by respectively...

Being a REALTOR® often means you're on the go. From meeting with clients to showing listings, the car can feel like the second office – and many treat it as such. We checked in with several top agents to find out what they keep in their car, and the results were surprising. From tools to good luck charms, agents are rolling around with car kits that can handle...

Grab your gold, put on your green, hope for luck and head to one of these ZIP codes to find a pub. In the spirit of St. Patrick’s Day, RealtyTrac® partnered with enterprise data and analytics company Acxiom® to uncover ZIP codes throughout the United States where a pub is just a leap away.   If you are heading out to a pub this St. Paddy’s day, RealtyTrac...

                 
For real estate professionals serving vacation areas, marketing a property is a lot like telling a story: the story of the home, the story of the surroundings, the story of the community. Successfully selling a vacation property is contingent upon a number of factors – but because second homes...

Spring has nearly sprung, and the change of season means one thing for homeowners: maintenance. This year, introduce eco-friendliness to your spring maintenance routine. Many of the green fixes below require just one or two more steps in projects likely already on the docket. 1. Aerated Interior There’s no better sign that spring has arrived than opening your...