Commentary by Suzanne De Vita It's a common problem: Brokerages heavily invest in technology, often to have it seldom utilized, or inadvertently result in "tool fatigue." (It's real!) Agents are frustrated. Brokers, stumped. If the goal is to keep up with technology, why the abysmal adoption rates? According to findings from the National Association of REALTORS®,...

Image credit: RE/MAX RE/MAX continues to add to their unique suite of digital offerings. Fresh off the heels of the booj Platform launch and in addition to other campaigns, such as digital doormats and Hustlegraphics, the company has introduced the RE/MAX Sticker Pack. The 16 stickers—similar to animated stock GIFs that are available on Instagram Stories and Snapchat—are...

By Meghan Belnap Homeowners investing in a custom-built home have the unique opportunity to pick and choose how their homes are built and what materials they'll be made of. When building a new home, homeowners must invest in durable customized roofs that are made of high-quality construction materials and utilize the most advanced building techniques. Related: 4...

  Session Spotlight: Real Estate Leaders to Discuss iBuyer Movement at 2019 CEO Exchange At RISMedia's 2019 CEO Exchange—happening Sept. 18 and 19 at the Marriott Marquis in NYC—Anthony Lamacchia, broker/owner, Lamacchia Realty, Inc.; Faisal Susiwala, broker, RE/MAX Twin City Realty; Simon Chen, President & CEO, ERA Franchise Systems LLC; and Bob Hale,...

Most well-known for his role as Chandler Bing in hit 90s sitcom "Friends," actor and producer Matthew Perry recently listed his circular Los Angeles penthouse, which roosts atop the posh building known as The Century. Dubbed Penthouse 40, it occupies the entire 40th floor. Related: (Really) Great Spaces: Tom Brady and Gisele Bundchen List Their Massachusetts Mansion Designed...

Credit: Halstead When it comes to online marketing and garnering engagement, one thing almost all real estate professionals agree on is that video is king. However, with so much noise, often only the best content finds success—and this is where Halstead comes in.   In recent years, the brokerage—with retail storefront offices in Manhattan, Brooklyn, Queens,...

By Brentnie Daggett Your home should be a sanctuary that feels welcoming and comfortable to both you and your guests—and that includes the outdoor space! The exterior of your property sets the stage for the rest of your home, sort of like a first impression. Related: Ways Real Estate Agents Can Appeal to Millennial Homebuyers If you're thinking of selling your...

By Wendy Dessler Selling your home without fixing it up first presents potential challenges for some homeowners. For others, it may open up different opportunities. Selling a house "as-is" can be a good thing. It all depends on your approach to selling it. Related: 4 Real Estate Deal Breakers and How to Fix Them Efficiently Here are six essential tips to help...

Are you considering forming a real estate team, or expanding yours? RISMedia’s Ultimate Real Estate Team Guide is an essential resource, with actionable advice, expert insights and proprietary research, designed to equip you with the knowledge to lead a successful team. This comprehensive how-to includes innovative solutions and technology, from CRM to transactions,...

  At RISMedia's 2019 CEO Exchange—happening next month—three leaders in New York City real estate, Bess Freedman, CEO of Brown Harris Stevens; Dottie Herman, CEO of Douglas Elliman; and Pam Liebman, CEO and president of The Corcoran Group, will discuss firsthand insights into the market, and how to navigate shifts strategically and successfully. Together, they...