For the real estate professionals who connected on RISMedia's most recent webinar, having a differentiator in your business is a key to success. While many brokerages often focus on the aesthetic portion of marketing, a crucial part of lead conversion is leveraging property data. During RISMedia's webinar—"How to Attract and Engage Leads Using Property Data"—panelists...

When it comes to supporting women in business leadership, it's not about being altruistic…there's a proven, bottom-line increase to a company's revenue. That's why recently appointed Realogy Franchise Group President Sue Yannaccone has made it her mission to pay it forward and help build the ranks of female leadership in the real estate industry by launching the...

Pre-qualifying for a mortgage is often the first step towards owning a home. If you've never done this before, though, you might not know where to start. Here's some information that can help you to figure out how and when to apply for a loan this year: Pay Attention to Falling Rates One of the best ways to figure out when to apply for home loans is to keep track...

  Diversity is an ongoing discussion, especially within the real estate space. While there's been progress over the last several years—especially through the National Association of REALTORS'® latest campaigns, including ACT and its Diversity Initiative Grant program—there is still work to be done. During RISMedia's inaugural "Real Estate's Rocking in...

Housing markets that remained strong throughout 2020 in spite of the pandemic are poised to carry that momentum into the new year. According to realtor.com®'s newly-released Top Housing Markets of 2021 list, these areas all have several things in common. Each of these housing markets are relatively affordable compared to expensive metros like New York and Los Angeles;...

The home appraisal process can be a stressful time, whether you're buying or selling a property. It's the job of the appraiser to find the fair market value of the home. If their findings don't match the buyer's offer, there can be delays in the transaction. But if you know what appraisers look for, you might be able to prevent your house sale from running into problems. Related:...

Nick Shivers, president and CEO of the Nick Shivers Team, Keller Williams Portland Central (OR), admits in business, he tends to act first and think decisions through later. It's caused him to make a lot of mistakes along the way, he says, but it's also led him to some life-changing opportunities. Like the time he visited Nicaragua years ago and jotted a business...

As we finish out this most unprecedented year and turn our thoughts to a new start in 2021, we're still dealing with the lingering pandemic, amid by all accounts what has been a strong year for the real estate industry. For many, beyond the place we hang our hats at the end of the day, the pandemic has transformed the home into schools, gyms and offices. Home sales...

When will we finally find relief? As COVID rages across the country and with no new stimulus checks coming in the immediate future, Americans living in metropolitan areas are seeing their problems compounded by a rise in the cost of living. A recent report released by Move.org found that a $1,200 stimulus check, similar to the ones distributed in April 2020, wouldn't...

This year has been full of surprises, and although we're rounding the corner on 2020, now is not the time to slow down. This next year is chock full of uncertainties, leaving real estate professionals with several questions: What does the future hold? How will this impact real estate? What can I do to prepare for the unknown? Over 70 brokers and agents are gathering...