By Zoe Eisenberg In the following interview, Michael LaRocque, broker/owner of LaRocque & Co., REALTORS® in Cocoa, Fla., discusses the firm's internet lead program and branding strategies.

Region Served: East Coast of Central Florida
Years in Real Estate: 20
Number of Offices: 1 brick and mortar, 2 virtual
Number of Agents:...

Credit: BHHS Fox & Roach Berkshire Hathaway HomeServices Fox & Roach, REALTORS®—a Tri-State Delaware-New Jersey-Pennsylvania brokerage—recently began automating its rental listings to post to Facebook Marketplace, in partnership with HomeSnap. The move, which at first glance looks like an unusual tactic, has paid off for the company. According to the...

By Elizabeth La Riva With the holidays over, heading into the coldest months of the year, many people might assume that now is a terrible time to buy a home. However, now is the best time to score a deal on that dream house! Related: 4 Tips for Home-Buying During the Colder Months Here are a few reasons why it may be in your best interest to buy a house this...

300 Honored in RISMedia's Real Estate Magazine and in Online Newsmakers Directory
RISMedia, the leading information and news provider for the residential real estate industry, today announced its 2020 Real Estate Newsmakers, a dynamic group of individuals making headlines as a result of their newsworthy contributions to the real estate industry, and their...

By Johanna Baker Real estate is a massive industry in the U.S. In 2018 alone, real estate contributed a whopping $1.15 trillion to the country's gross domestic product. By becoming a REALTOR®, you can effectively tap into this market. Related: Top 6 Reasons to Hire a Real Estate Agent to Sell Your Home The job requires you to conduct deft negotiation to convince...

By Vitaly Kuprenko To achieve success, every real estate business requires customer relationship management systems—or CRMs—to maintain relationships with clients. According to Thomson Data, customer retention can increase by 26 percent due to the integration of appropriate CRM software. Related: Curaytor Shakes Up How You Utilize Your CRM How should you choose...

By Brooke Chaplan With the New Year just beginning, it's time to think about resolutions to improve your life. Many people give up bad habits related to their health or finances while others start something new, such as taking a college class or changing jobs. Related: NAR Report: Theses Are the Top Home Improvements One of the most important improvements you can...

By Wendy Dessler The interior and exterior of your home have the potential for memorable design in the coming year. As the 20s of the 21st century are upon us, a combination of classic chic and modern savvy are combining to make new homes something to marvel at. Related: 4 Awesome Additions for Your Custom Home Design Here are a few different design families to help...

By Anica Oaks Younger adults who are part of the millennial generation often thrive in certain metropolitan areas. If you're a millennial who wants to make a positive life change, moving to one of these places could open doors to new career, friendship and romantic opportunities. Related: Top 30 Cities for Millennial Veteran Homebuyers Here are four cities that...

By AnnaBeth Rouse Franchises, in general, are great investment opportunities for individuals who want to become entrepreneurs or have a desire to add to their portfolio. Historically, franchise opportunities offer unique benefits and support that are crucial for new business owners. Real estate franchises offer the benefits of an established and recognizable brand....