If you look over any real estate agent’s social media marketing plan, you will likely see a strong focus on Facebook, LinkedIn, Instagram and Twitter. However, these aren’t the only platforms where you can attract more prospects. With over 450 million active users worldwide, Pinterest is an ideal social platform for real estate professionals. In fact, Pinterest...

By Meghan Belnap There are important repairs you need to take care of to ensure you sell your home. Although the housing market is extremely hot right now, a house that has been poorly maintained may lower your sale price drastically. Therefore, it is important to ensure that every corner of the house is well maintained and repairs are completed in damaged areas. Related:...

ERA Real Estate Is Here to Remind Us That We Are in a Human Business  Relationships. Loyalty. Taking care of one another. Collaborating to solve problems. These concepts are not fodder for provocative headlines. And they may not be scintillating enough to sell tickets to conferences. But they are the foundation of our industry, and forever will be. For years, the...

As VP of franchise operations for HomeSmart, Britton Sanchez works to ensure that all departments provide high levels of customer service to support the corporate brokerage's more than 11,000 real estate agents. She also played a key role in developing HomeSmart Helps, the company's 501(c)3 nonprofit arm. During the COVID-19 pandemic, Sanchez and her team quickly...

By Lisa Fettner, Founder, Lisa Fettner Consulting Most markets are experiencing extreme inflation and home appreciation. Depending on where you live, your market is becoming more of a buying challenge due to low housing inventory and high demand. Buyers tell stories of making offers on 50 homes and still not “winning the bid.” Buyer agents sometimes even resort...

Leonardo DiCaprio, A-list star and household name, has built an impressive career since the 1990’s. In that time, he has also built an impressive real estate portfolio. Leo’s properties include an L.A. home that he purchased from Madonna in the 1990’s, a $23 million mansion he purchased just four years ago in Malibu, a sprawling mid-century modern home in Palm...

As technology continues to push the evolution of the real estate industry along, it also opens the door for new competitors to enter the market. The growing footprint of iBuyer companies, for example, has created the new challenge of vying for the attention of unattached buyers and sellers looking to get into the marketplace. To listen or view Episode 20: 'What I...

When it comes to social media for real estate agents, Facebook is king. In fact, according to a survey conducted by the National Association of REALTORS® (NAR), 97% of real estate agents use Facebook for their real estate business. In this blog, discover some of the most powerful Facebook marketing ideas for REALTORS®, including how to: Promote Through Facebook...

By Jordan Grice While there are plenty of tools to help agents manage their social media marketing plan, at times it’s still too much to handle alone. If this sounds familiar, then hiring a part- or full-time social media manager may be a move worth considering. Finding and onboarding someone to manage your social media presence and strategy can be daunting. However,...

By Meghan Belnap Garages have evolved in recent years to do more than just serve as storage for your vehicles. Many homeowners are converting garages into workshops and even office spaces where they can work from home or on DIY projects. Related: How Garage Storage Solutions Can Increase the Value of Your Home Garages today serve various purposes, so it's best to...