This post was contributed by Tyler Zey. REALTORS® need to be marketing online more than ever, but what are you actually supposed to do?  What tactics produce results? The frustration for many REALTORS® is that the typical online lead generation tactics big brands use simply don't work on a local level. These are the strategies that most often make it onto the big...

Marketing yourself is never easy. Unless you're the type who adores self-promotion, then selling yourself or your services can be daunting. However, if you're looking for your business to thrive, a polished elevator pitch is vital. It should be short, it should be sweet, and it should hopefully pique the interest of whomever you're making a delivery to. Below are...

With housing on a steady path to recovery, home prices have risen approximately 20 percent in the last three years, according to the Federal Housing Finance Agency (FHFA) and Standard & Poor’s (S&P) Case-Shiller house price indices – and both consumers and industry professionals expect that upward trajectory to continue this year. The anticipated increase...

By Cait Goetz Heidi Burkhart’s philosophy is simple: Give to Live. Live to Give. As the president of a New York City-based affordable housing brokerage, Burkhart firmly believes giving back is synonymous with closing deals. Her firm, Dane Professional Consulting Group (Dane PCG), and philanthropic initiative, Saxon/Hart Alliance, have devoted countless hours to...

Based on data from the OECD Better Life Index, homeownership in the U.S. can lead to higher levels of subjective well-being. Translation: homeownership is linked to happiness. The Better Life Index gauges worldwide development, zeroing in on quality of life indicators that affect global progress – housing, jobs, civic engagement, health and safety, to name a few....

Sometimes REALTORS® find the darndest things in their listings...like a horse? OK, well maybe that's a stretch. Or how about that Florida man who found a human hand in his grandparents' house along with coins and a treasure map? It's like something right out of "The Goonies"! The point is: people have weird belongings in their home and sometimes, they are unearthed...

Contributed by Patricia Bonacorda Spring is a time for many people to get organized around the house. Yet, it’s easy to ignore your plumbing when taking care of other household responsibilities. Here are some easy tips to help make sure your plumbing continues to work reliably throughout the coming months: Water Heaters This will be a good opportunity to make sure...

Contributed by Karen Highland It seems like everyone has a real estate blog these days, as many real estate agents have joined the blogosphere over the last few years. ActiveRain has grown to over 250,000 bloggers, Zillow, Realtor.com, Homes.com and many other major real estate news sites have also started blogs. The space is glutted. Just out of curiosity, I did...

Contributed by James White, homeyimprovements.com When companies spend time building an online brand identity, what they are really doing is setting out to establish trust, and credibility is an important part of the equation. Without it, businesses cannot expect to generate leads, increase sales, or improve referrals and conversion rates. There is perhaps no other...

If you’re like me, thoughts of putting your home on the market and moving up, down or out of dodge all together periodically float through your mind. These days, there’s extra incentive given the inventory shortage in most regions of the country—some areas are even experiencing bidding wars. “After back-to-back years of a robust housing recovery, we are continuing...