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Here's a lesson about what not to do on social media. There are so many pros to connecting on the web: social media expands your reach, helps you build...

By Caroline Davis Reaching thousands of people with a single post, sharing property information, and geo-targeting potential clients with paid ads are...

Are you sitting down? We need to share something—a harsh truth that (we promise!) you'll be all the better for realizing. You're doing Facebook wrong. Huh? You...

Social media is no longer an offshoot of a real estate marketing strategy. It's a full-fledged, proven business-builder, carving paths to fresh crops of...

In the following interview, Jolie Powell, broker/owner of Jolie Powell Realty in Port Jefferson, N.Y.., discusses the power of social media and why consistency—and...

By Astrid Matehius The brands and businesses of today live and thrive online. It’s not just an era of digital marketing, but the status quo. But where...

That pesky social media. Just when you think you’ve got a handle on it—that you’re hip, you’re in the game—the tectonic plates shift a bit and...

You know how important social media is in the business of real estate, and you know how much work is involved in executing an effective social media marketing...

We get it—you're busy—and we're right there with you! Maintaining a social media presence is hard enough for companies and teams, let alone a single...

Real estate as an industry has become reliant on data to measure, inform and predict the factors that impact business. Much of one dataset, however, is...