A Social Media Cheat Sheet for REALTORS

Posted on Jun 13 2016 - 5:12pm by Housecall

By Matt Banner

SM iconsAs time goes on, the realm of social media is constantly changing. Real estate agents use visually heavy platforms like Instagram consistently, so it’s always beneficial to stay on top of any changes coming down the pipeline.

Today we’ll look at five crucial tips that will help you elevate your presence on social media. We’ll follow that with a full infographic that shows the best times and days to post, along with image sizing guides.

1. Create Posts about Your Area
Taking pictures of listings in your neighborhood or famous landmarks will generate buzz about that area. It’s a great way to get people asking about the house in the photo.

2. Post about Local Events
Another great way to promote your local area is to post about events that showcase the liveliness and culture of your area.

3. Congratulate New Homeowners
Without mentioning full names, you can show that you care by posting a photo of the keys (or something subtle) and congratulating the new homeowners. It’s a nice touch that people will appreciate.

4. Start a Blog
If you’re having trouble finding things to post, why not start a blog? That way, you can create posts to share on your social media pages. You don’t need to write articles either; you can post pictures on your blog or create galleries.

5. Post Your Listings
The biggest rule on social media is to post 80 percent non-business posts and 20 percent promotional content. Within that 20 percent, showcase your new home listings.

Your presence on social media is crucial as a real estate agent. Use the infographic below to learn all the secrets behind successful pages on today’s top platforms, and tell us the secrets of your success in the comments section below! (Click infographic to maximize)

social media

5 Comments so far. Feel free to join this conversation.

  1. JC Fagundes June 15, 2016 at 11:00 am - Reply

    Social Media is here to stay. Almost there is not a day that my inbox is hit by some type of “instruction” on how to ‘survive and thrive’ the time consuming that being on social media has become…

    And of course, we simply cannot ignore being ‘in’ the thick of social media – it has become the new ‘publish or perish.’

    This article “A Social Media Cheat Sheet For REALTORS” by Matt Banner published on blog.rismedia.com is the clearest thing that I have seen thus far on how to navigate and conquer most of the top platforms.

    Although it is written for the real estate professional community, pros of every field can benefit from it! To include the author’s best recommendation of when to post – what a bonus!

    It does leave out a couple that I think also belong in the ‘premier league’ – LinkedIn and G+

    However, I want to leave here a BIG congrats for Matt Banner along with my request for him to put his creative hat on and write a follow article to complete the top tier.

    And he certainly will have my vote for this year Nobel Prize of ‘social media you can use’ :- )

    Thanks Mat Banner and thanks blog.rismedia.com for this incredibly Clear-concise-useful article

    JC Fagundes / Atlanta Real Estate Professional

  2. Marvin Von Renchler June 16, 2016 at 1:48 pm - Reply

    Applause! This is what Ive been searching for. Very helpful to me—Ive been ignorant about some of these sites, considering them fluff for teens!

  3. Sabel June 17, 2016 at 11:43 am - Reply

    Super helpful and great cheat sheet. We’re going to pass this along to some of our customers!

    We did a deep dive into Instagram and how agents can use the platform successfully.

    Check it out here — https://resources.contactually.com/h/i/246486028-the-realtors-guide-to-instagram/232449

  4. gnaneshwar June 21, 2016 at 6:03 am - Reply

    Nice blog.Very informative.Thanks for sharing with us.

  5. Jorge July 25, 2016 at 3:32 pm - Reply

    Thank for this. Great diagrams and infographics. Some of the tips are also applicable to commercial and corporate real estate.

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