What Should Real Estate Agents Post On Social Media?

Posted on Jul 14 2021 - 12:26pm by Jameson Doris

As a real estate agent, Facebook, Twitter, Instagram and LinkedIn are some of the most important weapons in your marketing arsenal. However, utilizing these and other social media platforms effectively is critical if you want to garner potential leads and get eyeballs on your current listings.

Social media is nothing new to real estate professionals; most agents have been utilizing Facebook and Instagram for years to connect with their clients and up their profiles online. With so many agents and brokers utilizing these platforms today, though, standing out can be a challenge.

What should real estate agents post on social media? In this blog, we will explore different kinds of content you can post to garner the most engagement online. After all, engagement is the best metric to track how your social media posts are performing online. The types of posts we will discuss include:

  • New Listings
  • Relevant News
  • Client Closing
  • Giveaway or Contest
  • Client Testimonials
  • Real Estate Tips
  • Community Events
  • Open House

In order to position yourself as an expert in your local real estate market, you need to master these kinds of social media posts. Ask yourself: what should real estate agents post on social media? Here, we try to answer that question. Below are eight of the most effective types of posts to get your clients’ attention and create engagement.

New Listings

new listings

Posting about a new listing is one of the most popular things for agents to post across their various social media accounts. It makes sense, you are excited to share your new listing and you want as many potential buyers to see it as possible.

Excited Pumped Up GIF by NBA - Find & Share on GIPHY

However, these posts run the risk of you spamming your followers with constant updates about new listings. You never know where the next buyer will come from, so it’s important to post about your new listings and include relevant information (number of beds, baths, etc.), but be mindful about how many new listings posts you’re creating compared to other kinds of real estate posts.

Relevant News

Relevant news about What Should Real Estate Agents Post On Social Media?

As a real estate professional, it should be your duty to be a resource to buyers and sellers in your local market. Sharing relevant information and news with them is one of the best ways to bolster your standing as a go-to source for real estate insights.

Information News Hole GIF by The Opposition w/ Jordan Klepper - Find & Share on GIPHY

When you share news with your social media followers, be sure to include your own opinions and insights in the caption of the posts. Also, be sure to follow up with any comments or messages you receive about these posts because this can lead to a valuable connection with a buyer or seller in your area.

Client Closing

Sold house

Celebrate your happy clients! It can never hurt to share a photo of your clients after closing on a property. This serves many purposes, but amongst the most important are your followers seeing that you’re successful in actually getting deals done and your clients are satisfied with the work you do for them.

Sold Auction GIF by David - Find & Share on GIPHY

Keep in mind, however, that client closing posts are also extremely common, thus often don’t receive a ton of engagement. You can combat this by making your client closing posts more interesting by adding personal details about your clients and their new home!

Giveaway or Contest


Alternatively, contests and giveaways often gain more engagement than any other kind of post for the simple reason that people think they can gain something out of it. And let’s be honest…everyone loves free stuff.

Money Giveaway GIF by Coventry University - Find & Share on GIPHY

Contests and giveaways are always fun for your followers and it’s easy to tie them in with certain holidays. Also, you can promote local businesses in your area by making the prize be a gift card to one of those establishments. Be sure to state all contest details clearly and post the winner when they are selected.

This article was originally published by RISMedia's ACESocial. To read the rest of the article, click here.


2 Comments so far. Feel free to join this conversation.

  1. Marie Day July 23, 2021 at 6:03 am -

    Why would it be considered okay to post personal details including their photo of a client closing on social media without making sure they consent to it first?

  2. Lauren Smith July 28, 2021 at 12:45 am -

    Social media is a great way to expand your business and to attract traffic for business leads. You should be active on popular social media platforms like Instagram and Facebook in order to share your current projects and this is the easy way for people also as they can explore your business in their own comfort zone