Against the pressures of an increasingly automated, technology-driven and disconnected industry, Josh Anderson has found success through prioritizing people—both those in his company and the clients he serves. The kind of energy and attitude needed to keep an agent on the team for a decade or stay personally in touch with 8,000 clients might be hard to replicate, but the lessons on building relationships and maintaining excellence are certainly something anyone can learn.
Dive into this episode of RISMedia’s RealEdge as Anderson discusses how to prioritize and structure the human aspect of real estate.
On this week’s episode you’ll learn:
2:17 – How “boring” practices create the foundation of a successful business
5:55 – Where the value is in marketing events
9:18 – How different events can reach different audiences
13:13 – Why organic referrals and followup are superior to lead generation “churn”
16:24 – How to nurture and help newer agents “specialize”
19:20 – How to structure the organizational and administrative side of the business
23:12 – How agents can survive in a dramatically changing industry
27:59 – What to prioritize when growing a business
30:21 – What “expecting excellence” can do for a brand
31:54 – How to retain agents and create a vision for them
About Josh Anderson
A Nashville, Tennessee native, Anderson graduated from Louisiana State University after studying International Trade and Finance. He is a U.S. Army veteran, having served 8 years including a 10-month stint in Bagram, Afghanistan, during Operation Enduring Freedom. He credits these experiences as imbuing him with a strong work ethic and discipline around running his business.
Anderson also runs a non-profit called re:Home that helps add important safety or health-related features for homeowners in his community, including accessibility upgrades like ramps.
