By Devin Meenan
RISMedia’s latest Webinar–“Creative Marketing Ideas to Move Your Listings Faster”–moderator Anthony Lamacchia, broker/owner and CEO of the Lamacchia Companies, led a discussion on how to effectively and creatively reach clients. Panelists were Amanda Pflieger, director of demand generation at Curbio; Chad Grey, an agent with the Fort Lauderdale, Florida branch of Compass; and Riezl Baker, realtor/principal at Luxury Lake Oconee Real Estate Group. The event was sponsored by Curbio.
- Make long guest lists for your broker events; door-knocking or inviting influencers can spread the word about your listings and help them sell faster.
- Be targeted in your digital advertising and you’ll find wider success.
- Pay close attention to the photos and descriptions you use for digital listings, they’re vital to making that good first impression.
- Price appropriately and you’ll have faster sales with better leverage on your end.
Here’s what our esteemed panelists had to say:
"From early on I knew it was very important to rank organically online... a lot of agents make a mistake and try to go after something more broad…Facebook, Instagram, Google too collect tons of data on their users so it's easy to target appropriate buyers, either through age, location, income brackets, so you can really narrow it down" -Chad Grey, agent with the Fort Lauderdale, Florida branch of Compass
"I also invite the community influencers [to open houses], I find that those influencers really have a lot of impact and I've had listings that were sold by people who went to the open house and told their friends out of town" -Riezl Baker, realtor/principal at Luxury Lake Oconee Real Estate Group
“These are the top three hitters that almost every listing needs no matter the age or condition. Number one, curb appeal landscaping…where does the homebuying process begin? Right on the computer and so if the house doesn’t look good on the outside they’re gonna keep scrolling…Two, painting. Almost every home we work on we freshen up with a fresh coat of paint whether it’s touch up repairs or whole home painting, if your listings have that old dated wallpaper, we gotta get those out… Number Three, flooring updates, whether that’s just a deep cleaning of the floor refinishing the existing flooring, you got listings with carpet in the back floor, we gotta take that out we gotta modernize it, so those are definitely the top three,” -Amanda Pflieger, director of demand generation at Curbio.
For more information on how you can leverage technology tools and resources to improve efficiencies and expand your real estate business, check out the full webinar here.
To view more webinars from RISMedia, subscribe to our YouTube playlist.
Devin Meenan is RISMedia’s assistant editor. Email him with your real estate news ideas, firstname.lastname@example.org.