Property Publicity: How to Post an Effective Real Estate Ad

By Dixie Somers

If you are in the real estate game, a necessary skill in today’s digital marketing era is to learn how to write compelling real estate ads. An effective ad has the power to sell your properties quickly. Here are five tips to help you write compelling ads for your real estate business.

Attention-Grabbing Headlines

With thousands of property listings currently available on the internet, you need your ad to pop and immediately grab the reader’s attention. You can accomplish this with an eye-catching headline. With the limited attention span of most people who read content online, a headline may be your only chance at grabbing their attention. The best headlines will give readers a reason to click on your listings. An effective headline includes something that benefits the reader and has a curiosity element.

Concise Property Features

An effective real estate ad gets to the point and immediately lists the property’s primary features. Highlight the number of bedrooms/bathrooms and the property’s overall square footage. Inform your readers about any recent renovations/upgrades or if the home has any unique characteristics. Discuss the property’s location and any nearby schools. Make the ad easy to read by pointing out this information using bullet points.

Promotions

If you want to keep a prospective buyer’s attention while they are reading your ads, you should point out any special promotions you are offering. Promotions may include a discounted list price, seller financing, an offer to pay the buyer’s closing costs or any rent-to-own or lease-purchase agreements.

Sell a Lifestyle, Not a House

Many folks in the real estate industry think they are selling houses to potential buyers. In reality, the most successful real estate pros know they are selling more than a house, they are selling a lifestyle. Most prospective buyers will picture themselves living in a house. An effective ad actually takes your readers for a ride in their new home.

Inspire Your Readers

Words are a powerful tool when selling real estate. If you can write well, there is serious value in putting compelling words in your ad copy. Describe to your readers that your properties have panoramic views or 1,900 square feet that will give them plenty of space without losing the coziness of a smaller home. Inspire your readers to enjoy the property’s breathtaking sunrises. Choosing the right words in your ad will give your content tremendous power.

As a reminder, do not forget to include a strong call to action. Kick it up a notch and play on the prospective buyer’s sense of urgency. Here is an example, “If you are still reading this, you should stop and call us now. This might be your last chance to make an offer on this incredible property!”