By Deborah Kearns In this second article of a three-part series, learn all about how real estate agents can utilize predictive analytics to make positive changes and predictions in their business. You’re always looking for ways to show your value and stay ahead of the market. One way to do that is by using predictive analytics. As we explained in a previous...
In this first article of a three-part series, learn all about predictive analytics and how it works for real estate. In future stories, we’ll examine how brokerage owners and agents use predictive analytics in their businesses. By Deborah Kearns Real estate brokerage owners and agents would likely agree they want to better target their marketing dollars and...
By Matt Murphy The media has paid a lot of attention over the past few years to the apparent unwillingness of millennials to buy homes. The statistic that one-in-three 18-to-34-year-olds lives with their parents (representing a throwback to the 19th century) tends to be wielded as evidence that this generation is living in a sustained state of adolescence, eschewing...
By Author and Real Estate Expert Kenneth D. Rosen
Everyone wants a magic and immediate path to wealth. The bad news? The path doesn’t exist. Wealth is attainable through more conventional means. If you come to understand the real estate industry and if you deepen your own firsthand experience as you buy and sell investment properties, you’ll be...
By Anica Oaks Buying a luxury home isn’t as straightforward a process as one might think. This market has a lot more variables when it comes to each property, making it difficult to establish an exact market value on a home. That being the case, buyers may wonder if they’re getting a fair price on a luxury piece of property. If you’re in the expensive real...
In the following interview, Manny Gutierrez, broker/owner of Prime Real Estate of Florida, discusses converting high-end leads into closed transactions, working to close $1 million each week.
Region Served: South Florida, including Palm Beach, Broward and Miami-Dade Counties
Years in Real Estate: 14+
Number of Offices: 1
Number of Agents:...
With the recent launch of Zillow’s Instant Offers test pilot in Orlando and Las Vegas came a deluge of heated opinions from all corners of the industry. Is Zillow becoming a brokerage? Are brokers and agents being disintermediated? Take this reader survey from RISMedia and tell us where you stand. // In a nutshell, Zillow Instant Offers allows home sellers to directly...
Strong client relationships mean more referrals and loyalty when it’s time for a couple to upgrade from their starter home to a bigger one. When it comes to the basics, using social media platforms isn’t much different than social strategy and interaction in real life. Don’t let social media scare you as a real estate agent. Use it as an opportunity to engage...
Editor's Note: This post was originally published on June 9, 2017. Housecall continues to share this piece due to ongoing requests and reader interest. There are several places in the U.S. where millennials can be found due to the high employment rates and beautiful settings. For adults who are in their 20s and 30s, there are several places where it's smart to invest....
By Roy Rasmussen Effective online marketing has become essential for successful REALTORS®. Eighty-six percent of homebuyers see websites as a useful information source, making this the most popular resource for homebuyers, the latest National Association of Realtors® data shows. Forty-four percent of homebuyers look online before taking any other steps. Fifty-one...
