With a new year comes a new you…and new business! Armed with any mobile device, there’s an overabundance of technology and apps at your fingertips to help you redefine your marketing strategy and hit the ground running in 2016. One particular app you should consider using? Periscope. Not only can it allow your sphere of influence to get to know you on a more...
Millennials are drawn to the bright lights of big cities, but with a re-imagined take on the apartment, that city could be on the West Coast today, and the East Coast tomorrow. The Kasita, a smart technology-enabled, mobile apartment or “apodment,” as coined by CityLab, allows tenants to move their households to urban locales with the tap of a finger, whether...
Home is where the heart is, but sometimes it’s also where a homeowner’s savings plan comes into account. Homeowners may have a long wish list of home renovations and projects, and sometimes the work is never done. While return on investment (ROI) may not be the biggest consideration in a homeowner’s mind when deciding which projects make it to the top of the...
By Ryan Fitzgerald There is a line in online marketing that “content is king.” There’s no arguing that content is the most essential piece to building an online marketing strategy. The second most important piece is creating a great promotion strategy that ensures your content reaches the largest audience possible. After all, What you want is to find ways to...
Though it's no surprise that a murder on the premises can lower the value of your home, that's still a lot of money going cold every single year. Finder.com has calculated the impact of murders on property prices across the United States. To do that, research from the University of Technology Sydney (UTS) was used, which found that home prices generally fall by...
Planning to sell in 2016? Whether it's a pending late winter relocation or a thoughtfully planned downsizing that can occur at your own pace, it's a seller's market out there right now. But despite the advantages of a seller’s market, the folks at Ross Insurance of Holyoke, Mass. say it never hurts to take proactive measures to ensure your home sells as quickly...
The snow is falling, the fire is roaring and all your daily worries begin to melt away as you sip on a piping hot cup of tea. This is probably what you’d like to be doing during a winter storm, but things like failing HVAC systems, frozen pipes and clogged chimneys can turn your home from cozy to chaotic, all in the drop of a hat (or tree limb). To avoid annoying...
The holidays are officially here and it’s time to make those “spirits” bright during the biggest party of 2015 – New Year’s Eve! Everyone likes to let loose and have a good time with family and friends on this momentous holiday, but which cities do it the best? Real estate site Trulia crunched the numbers to find out and cities like San Francisco, Las Vegas,...
By Tyler Zey The New Year is an excellent time to reflect on what lead generation efforts did and didn’t work on your real estate website during the previous months. Getting leads from your website is simple. However, simple does not mean it’s easy. To help you get started, here are 6 ways to maximize your REALTOR® website in 2016: Website Content You’ve heard...
Drawing on its wealth of listing data, realtor.com® recently rounded up the top 20 home features highlighted in listing descriptions this year—attributes that have become veritable selling points in the last five years. While suggestive of current preferences, the list also paints an insightful portrait of the features that contribute to the perceived and actual...
