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By Victoria Brown Wintertime can be fun, but the colder months are tough on plumbing. This is especially true if you live in an area where the cold season means temperatures frequently dipping below zero. Related: Winter Maintenance for Your Rental Property Then again, no matter how cold it gets, there are always steps you should take to ensure that your plumbing...

By Brentnie Daggett There are many benefits to purchasing an older home—you'll get character, and could pay a lower price upfront. You may even see potential to renovate an older home into the modern, beautiful home of your dreams. Related: How to Remodel and Preserve Old Homes Before you take the plunge and put a down payment on an older home, however, there...

By Dixie Somers Thanks to television, house-flipping has swept the nation and inspired thousands of people to start investing in real estate. While this can be a quick way to make a lot of money, there are many hidden expenses and oversights beginner house flippers often miss. As a result, many people wind up spending far more than they bargained for when they decided...

Posted on Jan 14 2019 - 10:04am by Liz Dominguez
Comments Off on Establishing Your Expertise: Testing Online Advertising That Goes Beyond Lead Forms

In the following interview, Geoffrey Adams, director of Member Success at Agent Collective with Realty ONE Group in Tempe, Ariz., discusses incubating leads, marketing online and technology. Region Served: Arizona
Years in Real Estate: 10
Number of Offices: 1
Number of Agents: 22 What is the key to helping your agents convert online leads?

By Daniel Defendi Moving can be a stressful experience. While some things can be prepared in the weeks leading up to the move, packing and moving out in a single day can still be a challenge. Related: 5 Tips to Make Moving Less Stressful These packing tips can help you avoid common issues and save you time and effort: Plan Ahead Before your move, it's important...

By Kate Khom Before the age of marketing, a word-of-mouth strategy was one of the main ways to get recognized in the world of business, besides advertising. In the age of the internet, this strategy still exists under the term "viral marketing," saving its initial features, but having adapted to the demand of the digital world. Viral marketing techniques are...

By Sandy Newman The cutting edge of real estate listings remains the use of drones to photograph or film a property. Since it's lacking in popularity among most agents, embracing this technology could be one thing that sets your business apart. Drone photography offers versatile and creative ways to capture a property—and the attention of homebuyers. Here are...

By Roy Dekel, CEO of SetSchedule Real estate has always been an industry focused on people—making connections, forming relationships, doing legwork and having face-to-face meetings. An agent's personal network can sometimes be just as valuable to them and their clients as their market knowledge. Things are changing quickly, however, with the advent of advanced...

Posted on Dec 14 2018 - 11:39am by Housecall
Comments Off on Tempting Buyers During the Holiday Season

By Frederick Peters The holiday season is a busy one. Hanukkah, Christmas, parties, performances—and let's not forget shopping!—consume us between the beginning of December and New Year's. As a result, many home sellers believe that it's a good moment to refresh their listings by removing them from the market. There's a certain intuitive sense to this. Buyers...

Posted on Dec 12 2018 - 2:13pm by Housecall
Comments Off on What REALTORS® Need to Know Before Recommending Custom Home-Building

By Josh Biggs Zillow's latest Consumer Housing Trends Report indicates that 38 percent of homebuyers consider new construction, but only 11 percent end up building a new home. You've probably experienced this decision-making process with some of your clients who aren't sure whether they should buy land and build a new home or purchase an existing home. Among other...