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By Dustin Brohm There is a huge amount of attention being paid to Snapchat in real estate right now, and rightfully so. While the buzz can be overwhelming, there are tons of important reasons why REALTORS® should jump on Snapchat. I’m going to discuss one of those reasons here: the one that is literally making me money right now. After being active on Snapchat...

Using the right CRM, lead and transaction management programs is critical to managing your business and staying on track and organized. Industry professionals have many software platforms to choose from or may use their own approach to keeping track of contacts and contracts. RISMedia would like to take a pulse on this topic and report back to you on: What CRM, Lead...

If donning a panda suit to help sell your latest listing has never crossed your mind, you’re probably not alone (but you may want to rethink your strategy. Maybe?). For Jessica Arnett—co-owner of Villa Real Estate in The Woodlands, Texas—the decision to dress up as a panda and be photographed for a series of listing photos has created widespread panda-monium...

In celebration of the upcoming release of "Independence Day: Resurgence," Homes.com put together a guide on how to protect your home from a potential alien invasion which includes handy tips such as where to purchase UFO insurance, as well as booby trap ideas to keep the extra-terrestrials at bay. To go alongside it, they have also created a seriously addictive, retro...

Want to blow your pops' mind this daddy's day? Give him nothing. Nothing, Ariz., that is. Century 21 Real Estate recently launched a clever Father's Day campaign allowing children of all ages to sign their dad up to receive a free, printable certificate of a 24-hour license on Father’s Day for a parcel of land in Nothing, Ariz. Kiddos can then download, print or...

By Matt Banner As time goes on, the realm of social media is constantly changing. Real estate agents use visually heavy platforms like Instagram consistently, so it’s always beneficial to stay on top of any changes coming down the pipeline. Today we’ll look at five crucial tips that will help you elevate your presence on social media. We’ll follow that with...

REALTOR®. Lawyer. Superwoman. Patricia Houlihan, a Coldwell Banker agent from Vancouver, Canada, just redefined real estate marketing. In a recent poster ad she created to promote her business, Houlihan proved to the world how she "sees what others miss." The answer is so simple: LASER BEAM EYES!!! "I am sick of boring ads with all REALTORS® saying the same thing,...

Looking to add a little more art to your home, but out of wall space? Look up. Trending hot in homes right now are innovative ceiling designs. From prints to poppy splashes of color, ceilings are moving far, far away from that boring off-white. From texture to color and lighting, the following infographic from The Rug Seller offers inspirational ideas for adding a...

Mood rings change color as our finger temperature fluctuates—this house changes color with the tap of a finger TWEET. Behold the Mood Ring House, a rainbow spectacle outfitted with LED lamps that reflect the owner’s disposition at night. The single-family home, located in Fayetteville, Ark., was conceived...

While women in business schools and C-level suites may still hover on the low end when compared to their male counterparts, single women are currently proving to be one of the most important demographics in the home buying market. The National Association of Realtors® (NAR) reported this year that — of the recent buyers who are single — single women accounted...