With the recent launch of Zillow’s Instant Offers test pilot in Orlando and Las Vegas came a deluge of heated opinions from all corners of the industry. Is Zillow becoming a brokerage? Are brokers and agents being disintermediated? Take this reader survey from RISMedia and tell us where you stand. // In a nutshell, Zillow Instant Offers allows home sellers to directly...

Posted on Jun 12 2017 - 4:12pm by Housecall
Comments Off on Building Stronger Client Relationships: 5 Ways to Get Social With It

Strong client relationships mean more referrals and loyalty when it’s time for a couple to upgrade from their starter home to a bigger one. When it comes to the basics, using social media platforms isn’t much different than social strategy and interaction in real life. Don’t let social media scare you as a real estate agent. Use it as an opportunity to engage...

By Brooke Nally Your house is likely to be the biggest investment you make over your entire life. Whether you’re planning to sell it or you’re there for the long haul, it is important to take care of your investment. As any real estate agent will tell you, the first thing people notice about your home is the exterior. You need strong “curb appeal” to make...

Editor's Note: This post was originally published on June 9, 2017. Housecall continues to share this piece due to ongoing requests and reader interest. There are several places in the U.S. where millennials can be found due to the high employment rates and beautiful settings. For adults who are in their 20s and 30s, there are several places where it's smart to invest....

Looking for a home with some serious bragging rights? How about the most expensive home in Hawaii? Located within the Aloha state on the Island of Kauai, this North Shore estate is priced at a jaw-dropping $70 million. Listed by Neal Norman of Hawaii Life, the home is comprised of four Balinese-inspired Pavilions roosting just above a secret beach. Also included...

By Roy Rasmussen Effective online marketing has become essential for successful REALTORS®. Eighty-six percent of homebuyers see websites as a useful information source, making this the most popular resource for homebuyers, the latest National Association of Realtors® data shows. Forty-four percent of homebuyers look online before taking any other steps. Fifty-one...

By Emily Long Your summer vacation is finally here! You’ve booked flights, reserved hotel rooms, and scoped out the best places to eat along the way, but have you prepared your home for your absence? Nothing spoils a vacation like returning to smelly trash, sad houseplants, or an unexpected break-in. Whether you plan to be gone for a week or a month, there are...

Posted on Jun 6 2017 - 11:41am by Zoe Eisenberg
Comments Off on The Home Behind Miley Cyrus’ New Single ‘Malibu’

Miley Cyrus’ new single “Malibu” has both her fans and haters in a tizzy. It seems the Disney turned country turned pop turned hip-hop star has set aside her booty-shaking ways and returned to her roots. Literally (her roots are showing in the Malibu music video) and figuratively; the star has dropped her wilder image and vocal stylings and returned to a demure,...

By Cary Teller Want to transform the look and function of your home? It doesn't need to cost a fortune or even require much time. There are hundreds of home improvements you can make to update your home over a weekend, from upgrading home security to giving your bathroom a much-needed makeover. Here are 10 impressive home improvement projects you can wrap up this...

Posted on Jun 5 2017 - 11:51am by Nick Caruso
Comments Off on Predictive Analytics: The Crystal Ball of Business

Thanks to technology, businesses in every industry are inundated with countless amounts of data, so much so that many don't fully understand how to make sense of it all. Data provides us with a blueprint of the past, but in reality, it can be even more transformative; these heaps of information can be harnessed to help predict the future, like a mysterious crystal...