Once a real estate agent’s bread and butter, direct mail marketing (known in the business world as “direct response advertising”) is near extinction. Marketing experts from every corner of the Internet proclaim that direct mail marketing is dead. Say it ain’t so! This blogger has hope. I bet there are agents out there who still send mailers to reach their...
Rumors are spiraling like crazy over Apple's impending iPhone 6 announcement next week. Will it have a better camera? Larger screen? Improved Siri functionality? Water-proof? Solve world hunger? (OK, maybe not that last one...) As we get closer and closer to welcoming a newer and more improved iPhone, it's always great to take a look back and see how far we've come. This...
RISMedia’s 2014 CEO Exchange takes place September 9 and 10 at the prestigious Yale Club in New York City, and in addition to turnkey marketing solutions and powerful broker strategy sessions, conference attendees will also get the opportunity to privately tour one of the city’s newest and most luxurious properties on the market. To cap off the two-day meeting...
Did you miss the August 13th webinar with Rob Levy of Portland's Keller Williams Realty Professionals and host Verl Workman discussing the secrets to making your online marketing dollars work for you? RISMedia has released a recording of the webinar for our readers, which can be viewed below. If you missed the live event, we invite you to spend an hour to gain some...
Owning a green home isn’t just an aspiration for the rich and famous anymore. It’s unlikely that your average green buyer will want to go all Julia Roberts and take on a $20 million green renovation, but with more and more states setting energy standards for new construction, odds are you’ll be listing a green home sooner than you think. Keeping that in mind,...
With the market making a comeback, and more millennials leading the way in the house hunt, we are seeing a shift in personal values making an impact on the future of housing. According to the National Association of REALTORS®, first-time buyers accounted for 29 percent of purchases last year, and these first-time buyers are not honeymooners or the bleary-eyed new...
As our literal baggage seems to grow year after year, properly storing your belongings becomes crucial in order to guarantee that everything is taken care of. From vinyl records to herbs to ceramic dishes, every item has a right and wrong way to care for it. If you're moving soon or simply looking to tidy up your home, this infographic from Matt Zajechowski on behalf...
This week’s #TBT is Grandma Maxine’s wallpaper collection. Yes, my dear grandmother really collected wallpaper. And not just swatches or scraps here and there – I mean rolls and rolls of the stuff. Occasionally she’d scrapbook with it, but for the most part, it remained untouched. Until, that is, she gave them to me. I’m not a designer, nor a wallpaper installer....
To remodel, or not to remodel? That is the question for many homeowners who are unsure whether they will remain in their home long-term. Since the average American moves every five years, it’s wise to consider the possibility that you will be putting your home on the market in the near future. In the meantime, however, it is your home and you deserve to enjoy it. With...
With real estate markets back on the rise almost everywhere, there sure are a lot of new agents out there. If you’re just starting out in real estate, we’ve come up with four things you shouldn’t say when you are working with clients. None of these utterances has to be a deal breaker. We’ve put together a few scripts you can use instead, or perhaps immediately...
