Every industry has increased their mobile efforts with 71 percent of marketers declaring mobile marketing to be essential to their business. Real estate agencies can make great use of mobile marketing to bring in new leads and to maintain customer loyalty. Tools such as text messaging, mobile apps, social media, video, and online reviews are all accessed on buyers’...

Never underestimate the importance of a pretty face…on your home or a client’s home. A curbside “facelift” is money well-spent, whether prepping to sell your house, increasing its equity-value, or just for your own pleasure. These new ideas and trends should get your creative juices flowing. Re-Think the Front Door REALTORS® have long advised that the front...

Now that Cobie Smulders isn’t busy playing not-the-mother in “How I Met Your Mother,” she’s moved on to better things—like investing in a $991,000 triplex that she just sold for $1.425 million to comedian Demetri Martin. The property is divided into two townhouses. Each of them comes with two bedrooms, one bathroom and hardwood floors, and a topnotch interior...

By Cary Teller While homeowners traditionally wait for spring to list their home—the peak home-shopping season—there are many good reasons to sell in the winter. Buyers shopping in winter usually have more urgency to buy quickly and a recent study even found that sellers net more on average above listing price in winter than spring, even in areas with very cold...

Housecall's having a Hollywood moment! Voting is now open for RISMedia's 3rd Annual Academy Awards of Real Estate, which awards the Oscar for Best Real Estate Client to one of this year's Academy Award nominees—selected by you, members of the real estate industry. To vote, simply: Like Housecall on Facebook. Comment on this Facebook post with your vote for the...

In the following interview, Robert Slack, broker/owner of Robert Slack Fine Homes in Ocala, Fla., discusses his journey from broke used car salesman to booming real estate broker, with a boost from online leads. Region Served: Florida
Number of Offices: 1
Number of Agents: 56 You've been in real estate now for five years at a point in your life when some...

By Emma Sturgis Should you buy or rent? Most people ask themselves this question at one point or another, and there's no clear correct answer. Before you give up in frustration, take some time to ask yourself the following questions. How Stable is Your Lifestyle? Are you the kind of person who likes to stay in one place, or do you like to move around? If your life...

Eight years after the housing bubble, homebuyers are still exercising caution. This is particularly seen in the luxury real estate market, which ended 2016 on a slow note. A combination of oversupply and rising housing costs in cities like San Francisco and New York left buyers feeling choked out. Will the market improve in 2017? Experts have mixed feelings. "We...

A lot of things can go wrong when showing clients around a property. The nerves can get the best of you, especially when your boss has already told you’ll be fired if you lose this listing. That being said, never in a million years would you expect to puke your guts out—literally—in front of your clients. And while I wish I could say this hasn’t happened...

By Kara Masterson You're exploring life as a new employee in a city of which you know little. The last thing you want to do is blindly choose a house out of necessity. Here are four tips that can help you in your quest to find the perfect new home in your new city. Understand Your Personality and Desires Your personal characteristics, for the most part, remain the...