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By Richard Nolan Choosing which career path to go down is the biggest decision a graduate has to make and should never be rushed. As a graduate, you should first do your research to see if what you want to do is viable. If you've considered getting into the real estate business, you will discover it is a vast field to pursue on your professional journey. Here are...

We're no longer in the 'golden age' of social media, when use of the medium was mostly just for entertainment. Twitter reported its first quarterly profit last week, Instagram is finally testing a feature that'll allow users to share other people's posts, and everyone and their grandmother is on Facebook. We've gotten to the point where there are not only dedicated...

In the following interview, Kathie Lea, REALTOR® with RE/MAX Realtec Group, Inc. in Palm Harbor, Fla., discusses lead sources, managing a team, profit strategies and more. Region Served: Tampa Bay, Fla.
Years in Real Estate: 18
Number of Team Members: 7 Teams continue to be on the rise, and in some areas, most transactions are initiated through a team...

Born and raised in Beverly Hills, Calif., Michael Nourmand has spent his entire life surrounded by luxury real estate. A second-generation broker, his parents Myra and Saeed founded Nourmand & Associates, a boutique, family-owned and -operated luxury real estate firm. Now president of Nourmand & Associates, which ranked No. 318 in sales volume in RISMedia's...

Whether you’ve been in the real estate business for a long time—or are a newbie just getting your feet wet—chances are you’ve received some sort of negative feedback on social media (or other areas of the internet) related to you personally or the way you do business. Unfortunately, ignoring the negativity is no longer an option, as prospective clients are...

In the following interview, Kevin Leatherman, broker/owner of Leatherman Homes in Nassau County, N.Y., talks about thriving as an independent firm, landing better online leads and the importance of delegation.
Years in Real Estate: 25
Number of Offices: 1
Number of Agents: 20 Please tell me a little bit about your company’s structure.

By Ryan Fitzgerald The key word? Attract. More important than how many leads your real estate website generates is how your website generates them. Are you forcing registration? Are you having to chase after everyone? Or are they coming to you asking for help? You can choose to chase, or you can attract. There is a fundamental difference in these types of leads. Here...

It may sound like an easy topic to address, but when you consider the growing number of platforms, real estate professionals need social strategies in place to capture their clientele. This starts with knowing your audience and knowing when they're active online. As a real estate professional, it's important to be in tune with your community and your personal clientele...

Working with buyers and sellers? As a real estate agent, you know that means having to deal with personalities and ages that run the gamut from young and energetic to senior and slow-paced. But working with the elderly is a lot different than working with any other client type. When dealing with older clients, you're usually more hands-on, especially if they don't...

Virtual reality (VR) has gone through wide cycles of consumer skepticism and adoption in the past several years. And although many industries, save video games and amusement parks, have backed off the technology recently, it's time for real estate to go all in on VR.  This week, Coldwell Banker Real Estate LLC released the results of its annual smart home survey....