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Virtual reality (VR) has gone through wide cycles of consumer skepticism and adoption in the past several years. And although many industries, save video games and amusement parks, have backed off the technology recently, it's time for real estate to go all in on VR.  This week, Coldwell Banker Real Estate LLC released the results of its annual smart home survey....

By Samantha Clark It’s the beginning of a new year! In 2018, you should be looking to start fresh and possibly even rebrand yourself and your business. If you’ve been a real estate agent for a few years now, you've probably come to realize that your business has changed a lot—what it stood for five or 10 years ago isn’t quite the same today. Rebranding...

By Tom McMakin The notion of trust in others is ancient. It allows one buddy to lean on another in war or commerce. But, more importantly, it is the sinew that binds communities together, enabling them to do together what they cannot do as individuals. It is also a critical prerequisite to selling consulting and professional services successfully. There are two types...

By Brentnie Daggett With the holidays just behind us and New Year’s resolutions calling your name, you may find that organization is at the top of your list of things to accomplish. There’s no shame in admitting that when holiday guests arrive, it can be tempting to hide everything in a closet and try to deal with the resulting tornado later. With the gift-giving...

From hunting and fishing to DJing and filming videos in his community, Rett Harmon is a man of many interests. As co-broker/owner of CENTURY 21 Novus Realty in Carollton, Ga, he's been involved in the real estate industry for over 15 years. Harmon first dipped his toe into real estate as a junior at the University of West Georgia. Selling properties before he'd even...

The biggest charitable season of the year is here. Among the crowds of shoppers are those who are giving back to the less fortunate by participating in or hosting charitable events. The real estate industry prides itself on being heavily involved in the community, especially during this time of year. While some brokerages work together on a larger charitable project,...

For buyers (and sellers!) looking to enter the real estate market, locating the right agent to find their dream home may be a daunting task. Buyers want to find someone with an expertise in their desired area, who will communicate efficiently and have a strong knack for negotiation. With these factors and so many more to consider, finding the right agent is truly...

While chatting with Amanda Zuckerman, lead broker for MV Realty in Delray Beach, Fla., it quickly becomes obvious that she’s not the villain reality TV made her out to be. Zuckerman, best known for her stint on the controversial 15th season of Big Brother, is extremely down to earth and personable – the kind of person you’d want to throw back a beer or two...

Real estate is a 24/7 job that requires agents to be on-the-go and on their toes. Thanks to time-crunched showing schedules, marketing to-dos, listing presentations, and more, some might say that agents are rock stars. But in some cases…they’re actually metal stars. Meet Mercedes Lander, a real estate sales representative with RE/MAX Centre City Realty in London,...